By Tim Peterson This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings report indicate about the state of the streaming ad market. Market check Paramount’s and Netflix’s WBD bids, Disney’s CEO frontrunners and…
Future of TV Briefing: The streaming ad upfront trends, programmatic priorities revealed in Q3 2025 earnings reports
Navigating AI-Driven Marketing: Balancing Efficiency and Authenticity
By Sitetrail Research Team Artificial Intelligence (AI) positivity has magnified disturbances in the marketing sector due to the human-like presence of AI in customer communication, shocking at the same time, the trust and authenticity conversations. The business strategies give AI…
Newsweek is building an AI Mode-like experience to customize homepages for readers
By Sara Guaglione Newsweek is developing an AI-powered homepage, modeled after Google’s AI Mode search experience, as part of a broader partnership with Google Cloud. The goal is to create a more conversational, AI-driven homepage that will function more like…
How Consumers Are Making Ends Meet This Holiday Season
By News Edition Unfortunately, the average US consumer in 2025 is finding it harder and harder to make ends meet. Middle-income households have seen a 23.4% increase in spending on items across the board and a 31.6% increase in necessities…
Media Buying Briefing: Understanding 24 Seven’s move to become a mini-holdco with three complementary agencies
By Michael Bürgi For all the gloom and doom talk about how agencies are becoming more irrelevant to the new ways marketers are going to market, there still seems to be an appetite to get into the agency game. In…















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