By Seb Joseph For decades, the agency business has run on a simple, if imperfect logic: clients pay for time and the people who fill it. Hours logged, heads counted, invoices sent. Nobody particularly loved it but it was predictable…
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
By Melissa Daniels This story was first published by Digiday sibling ModernRetail When Owen Spencer first started conversations about how artificial intelligence could be used for coding at sporting goods manufacturer Revelyst over a year ago, the first response was…
Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
By Michael Bürgi The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and CMO are pressuring their marketing departments to adopt AI — but oftentimes without a coherent…
The fight over principal media has moved on but advertisers are still catching up
By Seb Joseph The number that stands out in the WPP whistleblower filings isn’t the $100 million the complaint is seeking, or even the $1 billion GroupM was allegedly generating annually from undisclosed trading income. It’s 97.4% — the share…
Custom Built Ins Address Changing Home Layout Needs Across Dallas, TX
By Headlines Team Dallas, TX – Custom built-ins are being adopted across residential projects in Dallas, TX as homeowners respond to changing space needs, storage limits, and home layout challenges. The current focus is on custom built-ins Dallas TX that…















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