By Michael Bürgi New strata lines are forming across the top layers of the agency world, as the Big Three (Publicis, Omnicom and WPP) cement their status as top dogs in size, scale and clout. That much is undeniable. But…
Media Buying Briefing: How are the 2nd tier holdcos separating themselves from the Big Three?
Why Enterprise AP Automation Is Essential for Global Finance
By Chris Turn Running a finance department across multiple countries, currencies, and regulatory environments is no small feat. Every invoice, approval, and payment must move through a web of internal controls and external compliance requirements, often while teams juggle different…
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
By Seb Joseph Publicis Groupe CEO Arthur Sadoun said this week that he’s pitching directly to CEOs, and the industry hasn’t stopped chewing it on since. Some of the messages landing in Digiday’s inbox have him down as a leader…
When Should You See a Dermatologist About a Changing Mole or Suspicious Spot?
By Chris Turn Most of us have moles, freckles, and skin marks we rarely think twice about. They’re a normal part of having skin, and the vast majority are completely harmless. But every so often, a spot on your body…
From Employees to Influencers: How Creator-Led Brands Are Changing the Marketing Game
A marketing team can publish polished posts regularly and still struggle to sound close to the people it wants to reach. A Creator & Employee-Led Brand gives employees a public role beyond sharing company-made messages. Social media rewards content that…















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