By Seedtag Jorge Poyatos, co-founder and co-CEO, Seedtag Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. In the same way that the human brain uses neural networks to recognize patterns and…

The Trade Desk lifts the lid on Deal Desk a ‘hub for PMP management’
By Ronan Shields The Trade Desk is poised to launch Deal Desk, a new capability within the demand-side platform aimed at easing the structural inefficiencies in the Deal ID ecosystem. Deal Desk’s official announcement is expected imminently, although Will Doherty,…

How Mobile-Optimised Payment Gateways Reduce Drop-Offs And Boost Conversions
By Full Editorial Since smartphones and tablets are the main devices used for online activities, providing a smooth payment experience on mobile is crucial. Payment gateways serve as the critical bridge for these transactions, and their design must prioritise mobile…

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
By Krystal Scanlon TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too. “We’ve been listening and building alongside our partners to create tools that…

The Rise of Micro-Influencers in B2B Marketing: Niche Voices Create Big Impact
By Lee Odden When most marketers think about influencer marketing, they still picture big names, huge audiences, and a certain element of celebrity or notoriety. That kind of popularity works well in consumer marketing where a numbers game of reach…
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