By Krystal Scanlon Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the…
Making the “Creepy-Crawly” Clickable: How to Win at Pest Control Social Media
By Full Editorial Let’s be honest: nobody logs onto Instagram or TikTok specifically to look at pictures of cockroaches. In the world of social media marketing, where aesthetics usually reign supreme, the pest control industry faces a unique challenge. You…
Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’
By Michael Bürgi It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as…
‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’
By Digiday Editors The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held….
Mythbuster: What AI is not about to do in advertising
By Seb Joseph As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch. Here are the…















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