By Sara Guaglione This week’s Media Briefing looks at publishers’ push to personalize newsletters as search traffic declines, and whether those efforts are actually paying off yet. Does personalization pay off? AI Overviews links take users to AI Mode, CNN…
Media Briefing: Publishers question whether personalization actually pays off
What The New York Times looks for in AI licensing partnerships
By Sara Guaglione The AI content licensing ecosystem has improved for publishers in the past few years, with AI companies now increasingly expected to compensate publishers for their content, or at least give them the ability to opt out of…
Why Your Next Customer Might Search for You on Social Media: Social Search
By 2019, Facebook had more than 2.38 billion monthly active users. This huge digital footprint changed how people connect with brands. Today, users see these platforms as main places to find information, not just connect with friends. This shift began…
The Short-Form Video Advantage: Short-Form Video Marketing
Brands now face a major shift in how they explain value and build trust with audiences. Modern digital storytelling goes beyond static images and needs fresh ways to capture brief attention. With concise clips, companies can join culture instead of…
What Privacy-First Data Means for the Future of Marketing: Privacy-First Data Strategies
Nearly 80% of consumers now refuse to engage with brands that fail to protect personal information. This major shift shows that trust is the ultimate currency in the digital economy. Modern regulations like GDPR and CCPA have fundamentally changed how…















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