‘A similar way to Cannes’: At CES 2024, ad execs will go beyond the show floor
By Seb Joseph
Digiday will be on the ground covering CES from Jan. 8 to Jan. 15. Sign up here for a daily briefing in your inbox highlighting Digiday’s takeaways.
At next week’s Consumer Electronics Show (CES), Kevin Gentzel, Newsweek’s global chief commercial and growth officer, is a prime example of how the event has transformed for marketers. He’s got a marathon day lined up — booked solid from 8 am to midnight. But get this: none of it involves the traditional show itself.
“CES has become a staple on the schedule for a variety of reasons,” said Gentzel. “It’s still the place to go to learn more about new innovation and new technologies that are disintermediating the lines of business but the conversations that are being had tend to focus on deeper, strategic partnership agendas.”