Announcing Lee Odden as TopRank Marketing’s New Owner and CEO

February 17, 2025

By Alexis Hall I’m delighted to share significant news about the future of TopRank Marketing: Lee Odden, our co-founder and former CEO, has acquired 100% ownership of the agency and has returned to lead us once again as CEO and Chairman.
Lee Odden CEO 2.0 – Many of you know Lee from his tenure guiding TopRank Marketing as co-founder and CEO for 18 years, during which he helped lead the integration of content, social media, and influencer marketing in the B2B marketing industry. Under his leadership, our B2B marketing agency enjoyed some of its most innovative and successful years, earning recognition for the results we delivered for Fortune 500 companies and fast growing mid-market brands alike.
Thought Leadership for B2B Leaders – Lee’s deep involvement in the marketing industry—reflected by his inclusion in publications like The Wall Street Journal, The Economist, and Forbes—has consistently put TopRank Marketing at the forefront of modern B2B marketing strategies. Trusted to deliver hundreds of informative marketing presentations all over the world, Lee is author of the book Optimize and thousands of marketing blog posts. He has been a guest to numerous industry interviews and produced several podcasts. Lee’s thought leadership efforts on behalf of TopRank have impacted the way many B2B brands approach marketing.
A Passion for B2B Marketing Service and Results – From the entire TopRank Marketing team, I want to share our excitement in welcoming Lee back. Having worked closely with him in the past, I’ve seen firsthand how his leadership, dedication to client success, and passion for B2B marketing innovation have helped shape our agency’s culture and reputation. His return reinforces the TopRank Marketing commitment to delivering the kind of high-quality, data-informed creative marketing solutions and amazing service that make our agency a trusted marketing partner to some of the top B2B brands in the industry.
Thank you Donna – Alongside this news, we want to extend our sincere gratitude to Donna Robinson, who has stepped down from her role as CEO. Over the past year and a half, Donna has led with integrity, empathy, and deep care for our clients and team members. We truly appreciate her guidance during a period of continued growth for TopRank Marketing, and we wish her every success as she moves on to new ventures.
“I’m incredibly proud of what the TopRank Marketing team has accomplished. I am certain that TopRank will continue to grow and thrive with Lee’s vision and leadership” -Donna Robinson 
I want to thank all of our clients, partners, and friends in the industry for your ongoing support of TopRank’s mission to deliver the best in B2B marketing. We’re excited about this transition and our continued evolution as a trusted B2B marketing partner and look forward to the continued evolution of our service to you. If you have any questions about our big news, please feel free to reach out to me or Lee directly.
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Source:: Top Rank Blog