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B2B Marketers on the Move: Summer 2023 Marking Industry Talent & Trust
By Lane Ellis
As the summer solstice nears, so to do new opportunities. As B2B marketers adjust to the changes that 2023 has brought, the industry continues to offer growth opportunities as well as unexpected shifts that often seem to happen so swiftly that they can be difficult to fully appreciate.
For more than 22 years, TopRank Marketing has had the honor of helping a diverse selection of the world’s leading B2B marketers and major global brands elevate and go beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.
Throughout 2023 we’ve intensified our focus on elevating through intelligence, relevance, and the kinds of human touches that allow efforts to stand out from the increasing reach of those touched soley by artificial intelligence (AI) than by human hands. In this spirit, over the past several years we have regularly made a point of taking the time to honor and congratulate B2B marketing leaders who have recently seen career advancement.
When B2B marketers take on new leadership roles, it’s a natural time to seek out trusted resources that will help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. In 2023 we also continue to seek out B2B technology industry influencers advancing in their careers to partner with on compelling and unique content collaborations.
We extend our heartfelt soon-to-be summertime congratulations to each of the B2B marketing leaders featured in this tenth edition of B2B Marketers on the Move, and extend our thanks for sharing their insightful B2B marketing career advice.
B2B Marketers on the Move: Elevating Summertime B2B Marketing Leaders
Jennifer Griffin Smith has taken a new position as Chief Market Officer at Acquia.
It’s a buyer’s world. Whether you’re in B2C or B2B, today’s customers have many choices. So you need to constantly ask yourself: Why should they choose to work with us? What do we have to offer that will truly make a difference to their business, their customers, and their lives?”
Jennifer has been featured on the TopRank Marketing blog a number of times over the years, including “Jennifer Griffin Smith: Why Every Company Should Act Like a Media Company,” and “10 Years of Women Who Rock in Marketing.”
Brian Solis has taken a new position as Head of Global Innovation at ServiceNow.
There’s a saying that can’t help but think of in these times, ‘life isn’t happening to you, it’s happening for you.’ The gap between where we are and where we can be is only separated by what we unlearn, learn, and do differently moving forward.”
Brian was featured in our “Inside B2B Influence: Brian Solis on the Future of Influence in B2B Marketing,” and in our comprehensive …read more
Source:: Top Rank Blog
