B2B Marketing Expert Interview Series: Feeling B2B with Ann Handley #MPB2B

September 18, 2023

By Theresa Meis

We’re feeling the excitement mount as we are now just over two weeks away from the MaketingProfs B2B Forum!

As a lead-up to this event, we’ve been sharing an ongoing interview series, “Feeling B2B,” exploring the emotions behind B2B marketing with top minds in the industry. These conversations range from Joe Pulizzi’s insights into unconventional content marketing tactics to Ahava Leibtag’s thoughts on the nuances that separate B2C from B2B content experiences.

Today we’re touching on a topic that’s been on every marketer’s mind for most of 2023: the role of generative AI in B2B marketing. We are delighted to be joined for this discussion by marketing influencer and bestselling author Ann Handley. As chief content officer at MarketingProfs, Ann is renowned for her expertise in B2B marketing and her ability to connect with audiences through the art of storytelling.

This video interview series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum, an event that gathers the brightest minds in the B2B marketing industry. The 2023 B2B Forum will take place in Boston October 4-6, and also has online participation options.

In this interview, Ann and TopRank Marketing co-founder Lee Odden have a frank and insightful conversation about the integration of generative AI in content creation. Ann opens up about her journey through building a relationship with this new tool and offers practical advice for marketers who want to harness the power of AI while staying true to their creative spirit.

Watch the video now and make sure to let us know if YOU are feeling B2B!

Ann also shares a sneak peek into the upcoming MarketingProfs B2B Forum, highlighting how the event is designed to be, in essence, an optimal B2B marketing experience. The Forum is designed to tackle serious business topics while providing the human connection and levity that make for a memorable event.

Stay tuned for more exclusive conversations in the #FeelingB2B series, and mark your calendars for the upcoming MarketingProfs B2B Forum 2023. This is where the industry’s trailblazers gather to exchange insights, share experiences, and propel B2B marketing into the future.

Visit mpb2b.marketingprofs.com to learn more!

PLUS: Get $200 off individual registration and $400+ for groups of three or more by using our special code, “TOPRANK” when you register here.

How to Connect with Ann:

Ann Handley on LinkedIn

@AnnHandley on X

Here is the full transcript from this conversation between Ann and Lee:

Lee Odden:

Welcome to the Feeling B2B show, a limited interview series featuring conversations with some of the top B2B voices in the marketing industry, brought to you by the fine folks at MarketingProfs B2B Forum. I’m Lee Odden your host, and today we’re speaking with none other than the queen of content in B2B marketing as far as I’m concerned, Ann Handley. Ann is a longtime friend, dog mom to Augie, tiny house owner, and …read more

Source:: Top Rank Blog

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