Blogging for SEO: How to Write Blogs that Rank on Page One
Did you know that the search result in #1 position on Google gets 33% of search traffic? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2?
Numbers don’t lie. If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. You might be thinking, “That sounds great, Courtney! But, how do I get started?”
We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today:
1) Pick highly-effective keywords
Google handles over 40,000 search queries a second. Staggering, right? If you want to cut through search result clutter and outrank your competitors, you need to target the specific keywords and phrases your potential customers are searching. How else will they find your content and website?
To identify those hot keywords, head on over to the social platforms your target audience frequents and see what’s trending. Pay close attention to the exact phrases they use and monitor popular industry terms and topics.
Google Trends can also give you a feel for what keywords are popular at any given time. If you see searches are steadily declining over time for a specific keyword, you know that’s probably not the right keyword to target for your marketing and vice versa for increasing trends.
If you’re ever running low on keyword ideas, get inspiration from your competition. Use tools to see what keywords they’re currently ranking for — if these keywords are relevant to your business, consider using them too! SEMRush lets you enter a competitor and see the keywords they’re ranking for, their position in search results, traffic received for that keyword and other key metrics.
Keep in mind that the most obvious keywords aren’t always the best keywords. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Long-tail keywords comprise up to 70% of all search traffic and can unlock the door to successful SEO. When WPBeginner, the largest WordPress resource site for WordPress beginners, adopted a long-tail SEO strategy, they increased their organic search traffic by 20% in just two months!
Because you face fierce competition for shorter, more general keywords, you often have a better chance of ranking in the top results for long-tail keywords. And, long-tail keywords allow you to zero in on higher quality website traffic that often knows what they’re looking for and may be farther along in the buyer’s journey.
Once you’ve done your research and built a list of what you think are the most valuable, relevant keywords, plug them into a keyword research tool like Google’s Keyword Planner, Moz’s Keyword Explorer, Ubersuggest, Keyword Tool and so on. Many keyword …read more
Source:: HubSpot Blog