Brands and retailers are driving engagement with hyper-local, multi-touch strategies

April 09, 2025

By Perion Erin McCallion, Chief Marketing Officer, Perion

In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant.

Hyper-local, multi-touch and performance-driven advertising strategies are the heart of much of this innovation. These strategies harness first-party data, dynamic and personalized creative, contextual relevance and AI algorithms to improve performance at every step of the campaign. These tools aren’t just reshaping advertising — they’re redefining personalized consumer engagement and driving measurable results for major global brands.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday