Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

December 30, 2024

By Sam Bradley Whichever way you look at it, 2024 was a slam dunk year for women’s sports.

The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV audiences rise by almost 20% compared with the previous season, according to CBS.

Advertiser dollars followed. During the 2024-25 broadcast year, GroupM — still the industry’s largest media agency network, at least for now — has driven more client spending toward women’s sports, increasing it 115% by the end of October (a spokesperson declined to share the dollar amount).Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday