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A Collection of the Best Digital Marketing Blog Posts Online Hand-Picked Daily

DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.

Marketers question TikTok ban refunds ahead of Supreme Court debate

By Krystal Scanlon TikTok’s ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a whirlwind month that’s left markets in a tailspin. With the app’s future hanging by…

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Media Briefing: What media execs are prioritizing in 2025

By Sara Guaglione This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024. Media execs focused on growing engagement, subscriptions, direct ad…

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Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic

By Seb Joseph Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet.  For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-checking program in favor…

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Reddit debuts new tools for tracking trends and advertising AMAs

By Marty Swant Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Reddit Pro Trends aims to help marketers track…

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Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google

By Michael Bürgi As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las…

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10 Essential SEO Tips for 2025: Stay Ahead with Proven Strategies

By Alex White Happy New Year! As we enter 2025, many marketers are reflecting on search engine optimization (SEO) and how it can boost rankings, drive traffic, enhance brand visibility, and ultimately connect with customers. With AI reshaping search, Google’s…

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Reimagining Plastic: The Story Behind @PlasticReimagined

By Headlines Team In the modern age, where environmental consciousness drives innovation, education, and business, the Instagram account @PlasticReimagined stands out as a beacon of knowledge and action. A digital extension of ALPLA’s sustainability mission, this account aims to reshape…

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Master Your Financial Goals With A Lumpsum Calculator

By Full Editorial Financial planning is essential to achieve long-term stability and growth. Understanding how your investments grow over time is crucial if you’re saving for retirement, building an emergency fund, or planning a major purchase. One of the major…

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AI Briefing: Writer’s CTO on how to make AI models think more creatively

By Marty Swant When training data is similar across major large language models, finding ways to make them more creative and more differentiated is increasingly important. That reality has more enterprise customers asking for ways to make AI more creative…

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Unlock New Opportunities with DigiMarCon Sponsorships

In today’s competitive digital marketing landscape, standing out from the crowd and forging meaningful connections with your target audience is more critical than ever. That’s where DigiMarCon sponsorships come in, offering a gateway to unparalleled visibility and engagement opportunities. Whether…

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How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok

By Alexander Lee In June 2024, the mobile game developer HOMA published “Clean It,” a casual game inspired by the #CleanTok TikTok trend — and the game became a viral hit. The game launch, the result of a collaboration between…

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Hot Topics in B2B Marketing: Our Top 10 Blog Posts of 2024

By Alex White Looking for that golden insight? One that sparks innovation, solves a challenge, or leaves your competition in the dust? Our award-winning marketing team dedicated 2024 to empowering not just our clients with the strategies to succeed, but…

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Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?

By Sam Bradley Whichever way you look at it, 2024 was a slam dunk year for women’s sports. The WNBA enjoyed a banner season featuring newly minted superstars such as Caitlin Clark and Angel Reese while the NWSL saw TV…

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How Backspace Marketing Integrates Social Media Advertising and SEO for Superior Campaigns

By Headlines Team The Power of Integrated Digital Strategies Backspace Marketing, a leader in digital marketing innovation, has mastered the art of blending social media advertising with search engine optimization (SEO). This unique approach enables businesses to maximize online visibility,…

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Understanding Social Media Metrics in Blockchain: Insights from FeiXiaoHao

By Headlines Team In blockchain and cryptocurrency, how much influence does social media truly hold over market trends? Social media platforms have become crucial arenas for cryptocurrency discussions, shaping public perception, driving hype, and even influencing investment decisions. However, interpreting…

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How Backspace Marketing Aligns Social Media and SEO to Elevate Local Search Rankings

By Headlines Team Backspace Marketing has become a trusted name in the digital marketing world, helping businesses bridge the gap between social media and search engine optimization (SEO). Their strategies emphasize the seamless integration of social media profiles with local…

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Referral traffic from Google Discover increases in 2024 amid the steady decline of referrals from social

By Sara Guaglione The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year. The bright spot? Largely Google. Publishers saw increases in traffic from Google…

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Why news consumers are a goldmine for advertisers

By SmartNews Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of content, advertisers face the challenge of capturing audiences’ attention effectively in the era of information overload. While many brands aim to reach a broad audience, targeting…

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Marketers are innovating by using AI agents to integrate data interpretation with instant execution

By Zeta Global Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental shift in marketing. While it’s been many years since new technology has drastically changed how businesses operate, AI is here to stay, and the early…

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The Real ROI of Social Media Advertising for Startups

By Headlines Team For startups operating on tight budgets, every marketing decision matters. Social media advertising has evolved into a powerful channel for driving growth, offering unparalleled targeting capabilities, immediate feedback, and flexible budgeting. Yet, quantifying its return on investment…

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