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A Collection of the Best Digital Marketing Blog Posts Online Hand-Picked Daily

DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.

Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate

By Kristina Monllos The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down the road when it comes to removing third-party cookies from Chrome and, instead, reversed course….

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How brand safety tools are evolving into growth drivers

By Channel Factory Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced well beyond its origins. What began as simple keyword blocklists has matured into a new generation of tools powered by AI. These systems now integrate…

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Designing a New Home: Tips for a Scroll-Stopping Space

By Full Editorial Designing a new home isn’t just about bricks and blueprints anymore—it’s about creating a space that feels amazing and photographs beautifully. In an age where every corner might end up on someone’s feed, homes are being designed…

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Publishers remain unsure of what comes next, even as Google’s ad tech is ruled a monopoly

By Seb Joseph It’s been nearly a week since U.S. District Judge Leonie Brinkema ruled that Google illegally monopolized the tools that direct how ad dollars flow across the internet. The moment felt, briefly, like vindication for publishers. After years…

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DigiMarCon: The Global Hub for Digital Marketing Innovation and Networking

​If you’re a digital marketing professional aiming to stay ahead in the ever-evolving landscape of media, advertising, and technology, DigiMarCon is your ultimate destination. As the world’s largest and most comprehensive digital marketing conference series, DigiMarCon offers unparalleled opportunities to…

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Business Insider, YouTube and Daily Mail are 2025 Digiday Streaming and Video Awards winners

By Digiday Awards The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers…

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B2B Marketing Budget Trends in 2025: Where Brands Are Investing and Why

By Harry Mackin To say that 2025 is proving a tumultuous time for B2B marketing (or anything else) feels like a gross understatement.  Between inflation, continued supply chain disruptions, interest rate hikes, and the unfolding consequences of tariffs, it’s little…

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Faced with tariff spending fears, brands look to Amazon’s search ads and DSP

By Sam Bradley When times get tough, some advertisers look to performance channels to see them through. As advertisers get buffeted by tariff-induced uncertainty and a precipitous drop in consumer confidence, Amazon appears to be emerging as an early beneficiary….

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Judge rules against Google in ad tech antitrust case

By Ronan Shields This is a developing story and will be updated throughout the day. Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle…

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The Rise of Influence in B2B: 10 Timeless Examples of B2B Influencer Marketing

By Lee Odden From AI Overviews on Google to many of the business applications we use every day, AI is changing how business information is discovered, consumed and acted on in ways that few could have imagined just a few…

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AI and Social Media: Key Opportunities for Marketers

By Alex White In the current environment, B2B marketers need to make every investment count. So it’s interesting to see that, according to data from Madison Logic and The Harris Poll, social media advertising and AI tools were tied for…

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How retail media’s identity crisis is fueling a talent crunch

By Kimeko McCoy Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data. But cracks are starting to form in the illusion, as marketers take a closer look at…

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How creators use automation tools to deliver authentic, monetizable content

By Collective Voice Creators — and the brands they work with — are navigating a complex landscape. Social media platforms are flooded with content and creators, while constant tweaks to their algorithms can dramatically impact reach and engagement. These challenges…

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Brands and retailers are driving engagement with hyper-local, multi-touch strategies

By Perion Erin McCallion, Chief Marketing Officer, Perion In this fiercely competitive retail market, capturing consumer attention and converting it into sales requires more than traditional advertising. Brands must innovate relentlessly to stay relevant. Hyper-local, multi-touch and performance-driven advertising strategies…

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The Urgent Need for AI Prompt Engineering Literacy

By Adam Artificial intelligence is a powerful tool that has reshaped the way we do work. However, this tool relies on humans to function, requiring the proper training and prompting in order to be helpful. This is called prompt engineering,…

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The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity

By Molly Owens The Impact of AI Overviews on SEO: How Smart Brands Turn a Threat into Competitive Opportunity Over the last year, the introduction of AI Overviews in Google’s search engine results page (SERP for short) has launched the…

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The New AI: Humanizing B2B Marketing with Authentic Influence

By Lee Odden In Content Marketing Institute’s 2025 B2B Content Marketing Benchmarks, Budgets, and Trends Report, 81% of B2B marketers say their teams are using Gen AI tools. In the same report, Ann Handley of MarketingProfs shared that “43% of…

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‘People get too stuck on their job title’: Confessions of an agency-based creator on challenges of the creator economy

By Kristina Monllos Advertising industry professionals have been eyeing the creator economy — not only to understand it for their work with clients but also for themselves, as more agency employees consider becoming creators. Agency-based creators aren’t limited to the…

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How publishers drive meaningful performance with vendor partnerships

By Wunderkind Nick Rees, associate director of customer success, publishers, Wunderkind In the modern digital advertising landscape, publishers are inundated with tools, vendors and evolving industry standards that claim to improve performance. However, many struggle to translate these solutions into…

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Why Can’t I Rank? A Guide to Overcoming Top SEO Challenges

By Nick Nelson If you are struggling with your SEO results right now, believe us: you are not alone. The search landscape has been thrown into a state of complete turmoil, and brands are feeling the effects. SERP volatility is…

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