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Sessions
Whether you’re new to digital marketing or a seasoned expert, DigiMarCon delivers the latest strategies and insights to boost knowledge and grow your business.
Stay tuned! While the full lineup for DigiMarCon 2026 & 2027 hasn’t been announced yet, you can explore sessions and speakers from recent conferences to get a preview of the cutting-edge content and expert-led discussions you’ll experience. Don’t miss this opportunity to level up your digital marketing game!
| The Next Era in Web Marketing |  |
Rand Fishkin, Founder, SparkToro
In an environment where major web platforms—Facebook, Google, Instagram, LinkedIn, Twitter, and YouTube—often seem to hinder the spread of your content, Rand Fishkin will break down why these challenges exist and how smart marketers can navigate the evolving digital landscape. This session will dive into creative strategies, tactical approaches, and emerging trends to maximize visibility, gain competitive advantages, and overcome algorithm-driven obstacles. Learn to identify opportunities where others see barriers and develop strategies that deliver measurable results in today’s complex web marketing ecosystem.
| How To Be Creative in Ways That No AI Can |  |
Jason Miller, Head of Brand Experience and Content, Tyk
As Artificial Intelligence continues to advance, one human skill will increase exponentially in value: creativity. Jason Miller will explore why human creativity remains irreplaceable, even in the age of AI, and share methods to develop, practice, and enhance this skill in professional marketing environments. Attendees will gain insights into creative ideation processes, problem-solving techniques, and innovative approaches that can differentiate brands from AI-generated content. This session emphasizes how creativity is not only a skill but a strategic asset, essential for marketers who want to thrive in a rapidly evolving technological world.
| The Robots Are Here… And They’re Boring |  |
Donna Mostrom, Founder & Copywriter, Damn Smart Marketing, LLC
The rise of AI-generated marketing content poses a unique challenge: how do you maintain brand humanity while scaling messaging? In this keynote, Donna Mostrom explores how marketing saturation by AI can lead to bland, unengaging content and demonstrates why human touch is critical to captivate audiences. Attendees will learn strategies to inject authenticity, retain emotional resonance, and differentiate brand messaging in a world where automated content dominates. This session provides practical insights, real-world examples, and actionable takeaways to ensure your content stands out and resonates with real people.
| Applying AI to Outbound Marketing with Actionalble, Intent-Driven Strategies & Tactics |  |
Larry Kim, CEO, Customers.AI
Larry Kim presents a deep dive into AI-powered outbound marketing and intent-driven strategies that allow marketers to reach prospects with precision, build highly engaged email lists, and maximize campaign ROI. Attendees will learn how to apply data-driven approaches to personalization, deliverability, and automation, resulting in measurable impact comparable to early days of Facebook and Google marketing. This session is packed with actionable insights, hands-on examples, and proven frameworks designed to help marketing teams scale campaigns effectively, optimize messaging, and transform outbound marketing into a revenue-driving machine.
| Winning Hearts & Minds at the Intersection of Digital & Experiential Marketing |  |
Kimberly Whinna Cottrell, Senior Marketing Programs Manager, Amazon Web Services
When digital marketing strategies are combined with experiential activations, extraordinary results happen. Kimberly Whinna Cottrell will show how to capture customer attention, engage audiences, and build lasting connections by blending digital campaigns with physical experiences. This session will explore social media marketing, influencer campaigns, event marketing, and content marketing, illustrating how an integrated approach can expand reach, strengthen brand loyalty, and create memorable interactions. Attendees will leave with actionable strategies to win hearts and minds, while achieving measurable impact in the ever-evolving marketing landscape.
| Winning Local SEO in the Age of AI |  |
Dennis Yu, CTO, BlitzMetrics
In a world where local search is critical to business success, Dennis Yu will demonstrate how to leverage AI to enhance local SEO performance. Attendees will explore the Content Factory model for creating high-impact, SEO-driven content, and learn the Dollar-a-Day advertising strategy—a cost-effective method to boost local visibility. This session provides practical insights on optimizing websites, increasing search rankings, and attracting targeted customers with minimal investment. By the end, marketers will have a clear roadmap to maximize conversions, drive traffic, and achieve measurable results in their local digital marketing efforts.
| When PPC Met SEO: A Love Story of Clicks and Keywords! |  |
Inna Zeyger, Sr. Director, Digital Media, Amsive Digital
Discover how paid media and SEO can work in harmony to deliver extraordinary results. Inna Zeyger will cover aligning keyword strategies, leveraging data-driven analytics, and optimizing multi-channel campaigns for maximum ROI. This session explores how marketers can synchronize efforts, eliminate inefficiencies, and capitalize on insights to enhance visibility, engagement, and conversions. Attendees will leave equipped with tools and frameworks to unleash the full potential of their digital marketing campaigns.
| How to Use AI to Supercharge Your Marketing Department |  |
Sid Lal , Managing Director, Bruce Clay
AI is transforming marketing in unprecedented ways. Sid Lal will explore how AI tools can generate content, enhance creativity, and optimize campaigns for maximum efficiency and impact. From creating compelling headlines to personalized emails, personas, and more, this session highlights practical ways to integrate AI into everyday marketing workflows. Attendees will see real-world use cases, live demonstrations, and strategies to harness AI to improve productivity, amplify messaging, and drive measurable results across all marketing channels.
| 10 Video Ideas Any Business Can Make RIGHT NOW! |  |
Shelly Nathan, YouTube Strategist and Owner, Content Minis
Never run out of video content ideas again! Shelly Nathan will show attendees advanced brainstorming techniques, creative content frameworks, and strategies to produce videos that resonate with audiences. This session goes beyond basic categories to inspire innovative thinking, enhance brand storytelling, and maximize audience engagement. Participants will leave with at least 10 actionable video ideas ready to implement, and a new perspective on video marketing that can transform their content strategy immediately.
| From Hype To Reality: Harnessing AI’s Power To Create Content That Connects and Converts |  |
Jordache Johnson, CEO & Founder, Keep Business Simple
Jordache Johnson will guide marketers on how to harness AI for content creation while maintaining authentic human connection. Using the Connect + Convert AI Content Framework, attendees will learn to build a unique AI Business Kit, understand deep audience insights, and produce AI-assisted content that resonates with customers and drives conversions. This session emphasizes practical AI application, content repurposing, and strategies to amplify brand voice, helping marketers turn hype into actionable, revenue-generating reality.
| Is AI Killing our Purpose? |  |
Sandra Moerch, Global Content Marketing Manager , Autodesk
Sandra Moerch explores the impact of AI on human creativity, purpose, and the marketing profession. Attendees will examine the ethical, philosophical, and technological dimensions of AI, exploring how marketers can retain innovation, authenticity, and meaning in a rapidly automated environment. This session encourages reflection on the role of humans in shaping marketing strategies and ensuring creativity remains at the core of business success.
| Cookies and Cream without the Cookies is Just…Vanilla: The Missing Ingredient for Individualisation in a Cookieless World |  |
Nicholas Kontopoulos Vice President of Marketing, Twilio
In a world moving away from third-party cookies, Nicholas Kontopoulos will demonstrate how to leverage zero- and first-party data to deliver personalized experiences. Attendees will learn to build accurate customer profiles, enhance engagement, and create individualized marketing campaigns using Twilio Segment’s customer data platform. This session provides practical strategies to maintain marketing effectiveness in a privacy-conscious, cookieless future.
| Digital Marketing in the New Era of Privacy & Data Governance |  |
Ashlea Fortune, Product Marketing Manager, OneTrust
As consumer privacy concerns grow and data regulations evolve, digital marketers must rethink how they engage with audiences. Ashlea Fortune will explain how to leverage consent and preference management as core pillars of privacy-first marketing campaigns. This session explores strategies to build trust, enhance customer relationships, and deliver measurable results while staying compliant with emerging privacy laws. Attendees will gain actionable frameworks to launch campaigns that are both effective and ethically responsible, ensuring their brand thrives in a new era of data governance.
| Crack the Code: Media Planning for Today’s Market |  |
Steve Krull, CEO, Be Found Online
Media planning is more complex than ever, and Steve Krull will show marketers how to strategically integrate multiple paid channels to maximize campaign performance. This session covers leveraging Goals, Metrics & Deadlines (GMD) to select the right channels, optimize media mix, and pilot new ideas with data-driven precision. Attendees will walk away with practical tools, actionable insights, and a framework to improve campaign effectiveness, ensuring their digital marketing investments generate measurable returns.
| The Workday Consumer Has Logged On – Have You? |  |
Tina Aird, Advertising SMB Lead, Microsoft
In a world where work and personal life blur, the Workday Consumer has developed new habits, preferences, and behaviors. Tina Aird will reveal how marketers can adapt to these shifts, from remote work trends to emerging consumer behaviors during peak seasons and events. Attendees will gain strategies to optimize messaging, engage audiences effectively, and prioritize marketing efforts in a rapidly changing landscape. This session equips marketers to connect with the modern consumer in a meaningful and results-driven way.
| Where’s the ROI? 10 Steps to Show Digital Marketing ROI to Your Boss |  |
Michael Brenner, CEO, Marketing Insider Group
Every business demands measurable growth, but many marketers struggle to demonstrate ROI. Michael Brenner will guide attendees through 10 practical steps to measure, track, and present digital marketing ROI to executives. Learn how to analyze data, optimize content distribution, and highlight campaign successes in ways that prove value and impact. This session equips marketers to communicate results effectively, ensuring leadership understands and supports marketing initiatives.
| Paid and Organic, Better Together |  |
Letrecia Tippett, Senior Director, Hootsuite
Marketers are increasingly investing in paid social advertising, but balancing organic and paid strategies is crucial. Letrecia Tippett will show how to combine both approaches to maximize audience engagement, reach, and ROI. Participants will learn integration techniques, case studies, and practical tips for optimizing social media campaigns, ensuring that paid and organic strategies complement each other for maximum marketing impact.
| Marketing Makeover: Better Marketing Through Better Insights |  |
Jamie Turner, CEO, Unspoken Productions
Effective marketing starts with deep consumer insights. Jamie Turner will guide attendees through analyzing behavior, developing strategic insights, and refining marketing initiatives. This session emphasizes transformative thinking rather than tactics alone, showing how insights-driven marketing can redefine strategy, improve results, and deliver more impactful campaigns. Attendees will gain tools and frameworks to rethink their marketing approach and drive measurable outcomes.
| Power to the People: Unlocking Humanity’s Creative Potential |  |
Anny Havercroft, Head of Business Marketing, TikTok
Technology is democratizing creativity, allowing marketers to access diverse human experiences to inspire ideas and campaigns. Anny Havercroft will explore how connections, exposure, and collaboration can enhance creative potential in marketing teams. Attendees will learn to leverage technology as a tool, maximize human creativity, and deliver innovative campaigns that resonate deeply with audiences while pushing the boundaries of marketing excellence.
| Bruce Clay’s 6 SEO Truths to Live By |  |
Bruce Clay, Owner, Bruce Clay, Inc.
Search engine optimization (SEO) is a critical component of digital marketing that drives qualified traffic and measurable results. Bruce Clay, known as the “Father of SEO”, has been pioneering the industry since 1996. In this session, he will share six fundamental SEO principles that have guided his success for over 26 years. Attendees will learn how to implement proven strategies, optimize websites effectively, and ensure digital marketing efforts yield maximum results. This session provides practical insights, hands-on techniques, and expert guidance to help marketers achieve next-level website performance.
| The 10 Customer Behavior Triggers Every Marketer Needs to Know |  |
Nancy Harhut, Chief Creative Officer, HBT Marketing
Marketers often assume customers make rational, conscious decisions, but in reality, many act on automatic, hardwired responses. Nancy Harhut will reveal 10 key behavioral triggers that influence clicks, purchases, and engagement. Attendees will learn how to leverage these insights in emails, landing pages, ads, and other marketing assets to increase conversions and engagement. This session equips marketers with science-backed strategies to gain a competitive advantage and enhance the effectiveness of digital marketing campaigns.
| Advertising in Emerging Culture: Forget What You Think You Know |  |
Sunil Yadav, Director of Agency Development, Twitch
With Gen Z’s influence shaping trends and culture, marketers need to adapt to new social codes. Sunil Yadav introduces Generation Twitch, a community-centric audience spanning Millennials, Gen Z, and Gen Alpha, and explains their values, behaviors, and expectations. This session explores how marketers can leverage cultural insights, engage emerging audiences, and stay ahead of the curve in a rapidly evolving digital and social landscape. Attendees will leave with actionable strategies to create campaigns that resonate and drive meaningful connections with the next generation of consumers.
| The New Rules of Social Media |  |
Ashley Faus, Content Strategy Lead, Atlassian
Traditional social media strategies often fail because brands focus on talking at their audience rather than engaging them meaningfully. Ashley Faus will outline the new rules of social media, emphasizing authentic interactions, community building, and relationship-driven engagement. Attendees will learn strategies to craft compelling content, foster genuine connections, and build long-term brand loyalty. This session provides practical examples, best practices, and actionable takeaways to help marketers stand out in a crowded digital space.
| Beyond the Button: Tests That Actually Move The Needle |  |
Karen Hopper, Associate Director, Performance Strategy, Razorfish
With countless options for CTAs, forms, and creative elements, marketers often struggle to identify which changes drive real results. Karen Hopper will demonstrate how to understand testing opportunities, generate effective test ideas, and measure results with scientific accuracy. Attendees will gain practical frameworks, hands-on techniques, and actionable insights to improve conversion rates, optimize campaigns, and maximize ROI through data-driven testing strategies.
| How to Create an SEO-Optimized Content Library for Your Brand and Repurpose It for Content Marketing |  |
Neal Schaffer, President, PDCA Social
Content is the currency of digital marketing, yet many companies struggle with effective content marketing strategies. Neal Schaffer will guide attendees on how to build an authoritative SEO-optimized content library that drives traffic, leads, and conversions. Participants will learn repurposing strategies to extend the content across websites, emails, social media, and lead generation assets. This session equips marketers with practical insights, tools, and frameworks to maximize the impact of their content marketing efforts while improving search engine visibility.
| The Rise of Ad Supported Streaming TV: Why Free is a Great Price Marketers will Love |  |
Laura Chaibi, Director of Ad Marketing and Insights – International, Roku
The TV and streaming landscape is evolving rapidly, offering new opportunities for marketers. Laura Chaibi will explore how ad-supported video-on-demand is creating affordable, high-impact marketing opportunities. Attendees will learn how to reach targeted audiences, maximize engagement, and leverage digital and streaming platforms to enhance brand visibility and ROI. This session provides strategies, case studies, and insights to help marketers capitalize on the growing streaming market.
| Lead Generation Best Practices (learned from 500+ website redesigns) |  |
Andy Crestodina, Chief Marketing Officer, Orbit Media Studios
Generating qualified leads is the backbone of any successful B2B marketing strategy, and Andy Crestodina will share insights gained from over 500 website redesigns. Attendees will learn practical tips for optimizing UX, incorporating CTAs, leveraging social proof, and utilizing video and chatbots. This session emphasizes strategic design decisions that influence visitor behavior, ensuring your website converts traffic into loyal customers. Participants will gain actionable frameworks and real-world examples to boost lead generation and maximize marketing ROI.
| How to Future-Proof Your Marketing Activities from Third-Party Cookie |  |
Samantha Kermode, VP Strategic Development, Investis Digital
With the phase-out of third-party cookies and increasing privacy regulations, marketers face a significant challenge in tracking and personalizing campaigns. Samantha Kermode will explain how to adapt marketing strategies, leverage first-party and zero-party data, and maintain conversion performance despite these changes. Attendees will explore practical approaches to data-driven marketing, audience segmentation, and strategic campaign optimization, ensuring their marketing initiatives remain effective in a cookieless world.
| Blockchain and the Future of Marketing: The Peril and Promise of a Web3 World |  |
Clayton Smith, Associate Professor of Instruction, Columbia College Chicago
Blockchain is revolutionizing content production and distribution, and Clayton Smith will explore the potential and challenges of Web3 marketing. Attendees will learn about NFTs, smart contracts, decentralized storytelling, and new monetization strategies that create engaging fan experiences and new revenue streams. This session provides insights for beginners and advanced marketers, offering practical guidance on navigating the blockchain ecosystem and leveraging decentralized technologies to enhance brand impact and audience engagement.
| Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge |  |
Jodi Rich, Enterprise – Marketing Cloud Manager, SalesForce
The digital marketing landscape is evolving faster than ever, and those who fail to adapt risk losing market share. Jodi Rich will share current trends, expert strategies, and actionable insights for marketers to stay ahead of the competition. This session explores emerging tools, data-driven approaches, and innovative campaign strategies to improve performance and maintain a competitive edge. Attendees will leave with a clear understanding of where to focus efforts and how to implement winning tactics in the modern marketing landscape.
| The Four Powers of Stories |  |
Scott Monty, Leadership & Communications Coach, Scott Monty Strategies
Storytelling is one of the most powerful tools in marketing, and Scott Monty will introduce the Four Powers of Stories to help marketers connect with audiences. Attendees will learn how to identify narrative opportunities, craft compelling messages, and leverage storytelling to influence behavior. This session emphasizes practical applications, real-world examples, and techniques to make marketing stories resonate, enabling brands to build stronger emotional connections and drive audience engagement.
| How to Recession Proof Your B2B Marketing Strategy |  |
Nichole Kelly, CEO of Acquisitions, Genius Visionary Inc
As economic uncertainty looms, marketers need strategies to safeguard budgets, maximize ROI, and maintain business growth. Nichole Kelly interviewed top marketing and agency leaders to uncover best practices for recession-proof marketing. Attendees will explore strategic planning, resource optimization, and tactical execution to prepare for market shifts. This session provides actionable guidance, real-life case studies, and tools to maintain marketing effectiveness during challenging economic times.
| Better UX, Happier Customer: How to Design for Engagement in Digital Marketing |  |
Seann Lautner, Agile Coach, CX/UX Strategist, The Institute of Digital New Zealand
User experience (UX) has become a critical factor in digital marketing success, and Seann Lautner will show how designing for engagement impacts customer behavior and conversion rates. Attendees will learn to map customer journeys, identify moments of truth, and create loops that enhance interaction and satisfaction. This session provides practical insights, real-world examples, and actionable frameworks to optimize UX across digital channels and deliver experiences that delight customers and drive results.
| How to Create a Powerful Social Media Strategy That Gets Results |  |
Jennifer Watson, Senior Social Media Specialist, ModMed
Social media is now a critical channel for brand engagement, and Jennifer Watson will show how to develop a powerful, results-driven social media strategy. Attendees will learn proven techniques for growing communities, leveraging micro-influencers, and creating live video content. This session covers content creation, storytelling, audience engagement, and brand loyalty strategies, providing actionable insights to enhance visibility, increase engagement, and build meaningful connections. Participants will leave with practical tips and a step-by-step roadmap to implement immediately and achieve measurable results.
| The State of the Creator Economy |  |
Ryan Schram, Managing Partner, Particle Wave
The Creator Economy is evolving rapidly, and Ryan Schram will provide in-depth insights into trends, opportunities, and challenges in influencer and content marketing. This session covers social media maturity, creator habits, and consumer behavior, offering attendees a comprehensive view of how the landscape is shifting. Participants will learn how to leverage creators for brand growth, shape campaigns to maximize impact, and stay ahead in the fast-changing digital environment, with actionable strategies to capitalize on emerging opportunities.
| 7 Marketing Secrets I Learned from Writing Over a Million Words |  |
Stephen Mostrom, Chief Copywriter, Damn Smart Marketing
Stephen Mostrom has written over a million words for tech and finance companies, uncovering key insights that drive effective marketing. In this session, attendees will learn seven actionable lessons on crafting compelling messaging, improving conversions, and connecting with audiences. Stephen will provide real-world examples, tested strategies, and practical takeaways that can be applied immediately to enhance copywriting, content strategy, and campaign performance, ensuring marketers can communicate more effectively and achieve measurable results.
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