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DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.
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Matt Gingras of Respondology presenting 'What's in your comments?' on the DigiMarCon World 2026 main stage in Las Vegas

Sponsor Spotlight: Respondology Asks DigiMarCon World 2026, “What’s in Your Comments?”

Matt Gingras of Respondology on the DigiMarCon World 2026 main stage at the Luxor Las Vegas, asking the question this entire conference should sit with: “What’s in your comments?” — Photo by Dennis Yu, November 4, 2026. This is why…

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Google Discover design

Designing for Discovery Through Visual Content and Personalized Feeds

Google is testing a more visual, card-based Google Discover experience, with topic suggestions and personalized content at its center. The experiment gives news, articles, and videos a more visual place in the feed. An interest-based feed is a stream of…

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Over-Automation Backlash

The Automation Backlash: Why Customers Are Demanding Human Interaction Again

A fast automated reply can still leave a customer with the same problem and less confidence in the company. The Over-Automation Backlash reflects a mismatch between speed and a complete, trustworthy experience. Customers want technology to save time, but not…

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trust creators micro communities

The Trust Economy: How Creators Turn Connection Into Lasting Influence

Imagine deciding whether to try a new service after seeing a polished promotion and a detailed recommendation from someone whose judgment you know. The promotion may reach millions, yet the familiar voice may help you decide. You know how that…

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The Human Counter-Trend

The Human Advantage: Why Real Connection Is Still the Digital Currency

In 2026, the world is still adding people, but its population growth rate is far below its mid-1960s peak. The Human Counter-Trend is a change in the pace of human history, not a claim about personal connection. The annual population…

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Marketing team comparing event plans around a conference table

Top Trends and Topics to Watch at Digital Marketing World 2026

Marketing teams choosing a 2026 event need to weigh practical learning, useful connections, and the time and travel a conference requires. Digital Marketing World 2026 refers here to DigiMarCon World 2026, an event you can assess against your team’s goals….

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Revenue Making Ai

AI Influencers Drive Real Revenue?! But There’s a Catch…

An AI persona can attract attention, but attention turns into revenue only when a brand or audience has a reason to pay. Revenue Making AI describes a business use of artificial intelligence, not a promise of income. A virtual influencer…

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Immersive and interactive experiences through augmented reality

Shop the Future: Where Augmented Reality (AR) Meets Interactive Experiences

A shopper uses immersive and interactive experiences through augmented reality to place a digital lamp beside her living room sofa. She checks its size on her phone before deciding whether it suits the space. This simple preview can make a…

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Digital Marketing World 2026 Las Vegas: Don’t Miss the Final Stop of the DigiMarCon World Tour 2026

The Las Vegas stop brings digital industry professionals together to learn and connect at Digital Marketing World Las Vegas 2026. If you are weighing where to spend time, travel money, and attention, this event offers a chance to meet people…

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Marketing team planning social media stories with an employee creator

From Employees to Influencers: How Creator-Led Brands Are Changing the Marketing Game

A marketing team can publish polished posts regularly and still struggle to sound close to the people it wants to reach. A Creator & Employee-Led Brand gives employees a public role beyond sharing company-made messages. Social media rewards content that…

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Shopper tapping a product link in a social video

People Are Buying Straight From Videos Now. Here’s What That Means for Your Brand

A shopper sees a product in a video, wants it, and faces a choice between tapping to shop or searching for it later. Social Commerce and Shoppable Video can shorten that gap, bringing product details and buying options closer to…

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DigiMarCon World 2026 in Las Vegas: Come for the People

DigiMarCon World returns to Las Vegas November 4–6, 2026 at Luxor. See firsthand clips from the 2025 Vegas session and Dennis Yu’s speaking archive, then plan your visit.

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How to Set Up Your First AI Marketing Agent

Start with one goal, one owner, one weekly report, and one small test. A practical AI marketing agent plan with a free three-page guide.

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social commerce

Scroll, Tap, Buy: The New Social Commerce Customer Journey

Recently, 27% of consumers completed a purchase directly through a feed-based platform. This surprising figure reveals a major change in how people discover and buy products. The traditional path to purchase is no longer a long, winding road. Instead, buying…

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AI Search and Generative Engine Optimization

SEO Is Not Dead, But AI Search Just Changed the Rules: A Case Study of AI Search and Generative Engine Optimization

Nearly 40% of web traffic now comes from non-traditional discovery methods. This shift marks a major turning point for digital marketers across the United States. Many professionals fear traditional visibility tactics are vanishing, but the reality is more nuanced. We…

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social media marketing

Turning Social Media Audiences Into Loyal Brand Communities Through Social Media Marketing

Did you know that 75% of B2B buyers now use digital platforms to guide purchase decisions? This statistic shows that your online presence is more than a billboard; it drives growth. To succeed today, brands must move beyond reach and…

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Social Commerce and Shoppable Content

Making Social Media More Shoppable for Modern Consumers: Social Commerce and Shoppable Content

Have you ever scrolled through your feed, found a product you loved, and wished you could buy it instantly? You are not alone. Today, the line between discovery and checkout is disappearing. Brands that embrace Social Commerce and Shoppable Content…

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social media discovery

Why Your Next Customer Might Search for You on Social Media: Social Search

By 2019, Facebook had more than 2.38 billion monthly active users. This huge digital footprint changed how people connect with brands. Today, users see these platforms as main places to find information, not just connect with friends. This shift began…

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short-form video marketing

The Short-Form Video Advantage: Short-Form Video Marketing

Brands now face a major shift in how they explain value and build trust with audiences. Modern digital storytelling goes beyond static images and needs fresh ways to capture brief attention. With concise clips, companies can join culture instead of…

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