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The fog between agencies and clients around data just keeps getting thicker: ID Comms report

By Michael Bürgi The disconnect between advertisers and their media agencies is certainly nothing new to the industry, despite constant efforts to get on the same page. A new report out of ID Comms indicates that things aren’t getting any…

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Media Briefing: The anatomy of the publishers’ SEO dilemma

By Sara Guaglione This week’s Media Briefing examines how publishers are rethinking SEO in 2026, as AI reshapes search and a Google-reliant strategy grows riskier. Who’s giving up on Google? Media’s latest obsession with prediction markets, publisher lawsuits against Google…

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Why CEOs and CHROs Are Turning to Louis Carter to Engineer the Workplaces of the Future

By Editorialist Team The role of workplace culture has shifted from an internal concern to a boardroom priority. As organizations navigate rapid technological change, shifting workforce expectations, and global competition, many senior leaders are seeking structured ways to build environments…

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OpenAI is hiring engineers, not ad sellers, first to build its ad business

By Krystal Scanlon OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early…

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As OpenAI gears up to launch ChatGPT ads, marketers try to keep up

By Krystal Scanlon Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the…

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Making the “Creepy-Crawly” Clickable: How to Win at Pest Control Social Media

By Full Editorial Let’s be honest: nobody logs onto Instagram or TikTok specifically to look at pictures of cockroaches. In the world of social media marketing, where aesthetics usually reign supreme, the pest control industry faces a unique challenge. You…

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Media Buying Briefing: How Horizon and Havas’ JV aims to distinguish itself in a ‘red ocean’

By Michael Bürgi It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as…

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‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’

By Digiday Editors The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held….

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Mythbuster: What AI is not about to do in advertising

By Seb Joseph As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch. Here are the…

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Metal VS Shingle Roofing

By News Edition When it comes to protecting your home, the roof is your first line of defense against the elements. For decades, asphalt shingles have been the go-to choice for homeowners due to their low upfront cost and ease…

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A New B2B Marketing Playbook for Building Best Answer Brands

By Lee Odden B2B marketing hasn’t been on easy street this past year and I think we all understand that zero-click search, AI Overviews, and large language models have our full attention in how they’re changing the way buyers discover,…

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Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric

By Sara Guaglione This week’s Media Briefing looks at the impact of Google’s latest core algorithm update on publishers’ search visibility, and how the changes signal a shift in rewarding scale and pageviews. Top U.S. news publishers lose search visibility…

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How to Photograph New Construction Builds Like a Pro

By Full Editorial Walking into a brand-new home is a sensory experience. You smell the fresh paint, see the pristine carpets, and feel the untouched potential of the space. But capturing that feeling in a two-dimensional photograph? That is surprisingly…

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The case for and against influencer-led Super Bowl ads

By Kimeko McCoy While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials…

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‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point

By Seb Joseph Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-response from Nike itself. There…

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‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy

By Jessica Davies For much of the past year, publishers have been playing defense against AI scraping and copyright uncertainty. But heading into 2026, some see reasons to believe the ground is finally starting to move a little more in…

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Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

By Seb Joseph CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than…

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Five B2B Marketing Themes for 2026 – Beyond B2B Marketing Podcast

By Lee Odden The current state of B2B marketing is at a pretty important crossroads. In an environment of infinite content and eroding trust, simply being “visible” isn’t enough. To win in 2026, means moving beyond simply creating more content…

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Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

By Michael Bürgi Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026? Digiday has learned…

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Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

By Michael Bürgi We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use…

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