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DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.

What a new TV show and its parallel mobile game say about the future of entertainment across media

By Alexander Lee In today’s entertainment landscape, transmedia is the buzzword du jour — and gaming is driving the narrative. The trend was on full display earlier this week, when the creators of “DC Heroes United” announced that the series…

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During crucial holiday season, some marketers meet Christmas blues head-on in seasonal ads

By Sam Bradley Christmas cheer isn’t for everyone. Everyone’s got an uncle who would rather watch a Ken Burns documentary than pull crackers. Who’d settle for Mariah Carey when you can have something more subdued from Gustav Mahler? This year,…

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Influencer spending increases in Q4 after election blackout as brands integrate channels, commerce

By Antoinette Siu Coming out of a presidential election blackout period in the U.S., many marketers expect to see increases across influencer marketing ad spending as brands tackle a shorter holiday season that is no less competitive. As brands paused…

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Boosting E-commerce Sales with Backspace Marketing’s 2024 SEO Strategies

By Headlines Team Photo credit: Unsplash In today’s competitive online marketplace, e-commerce businesses must adapt rapidly to keep up with changing search engine algorithms and evolving consumer behavior. Recognizing this need, Backspace Marketing, a leading digital strategy agency, has rolled…

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Is Your Content Planning SEO-Driven or Lacking Direction?

By Nick Nelson At TopRank, we strongly believe that virtually all content planning should be SEO-driven. Why? Because marketing content is meant to be discovered, and discoverability is at the core of SEO’s purpose. Incorporating the fundamentals of modern SEO…

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Backspace Marketing’s New SEO and Social Media Services Enhance E-commerce Visibility

By Headlines Team As digital competition continues to grow, Backspace Marketing has introduced a suite of SEO and social media services tailored specifically for e-commerce brands. These services aim to enhance online visibility, drive targeted traffic, and foster active community…

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Creators vs. Influencers: The Changing Identity of Social Media Talent

By Alex White Was Benjamin Franklin an influencer or a content creator? On the one hand, he profoundly influenced American ideals of democracy, scientific inquiry, civic responsibility, and social reform; on the other, he created The Pennsylvania Gazette, Poor Richard’s…

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Sparking Joy at Content Marketing World 2024

By Debbie Friez As marketers, how do you spark joy in your work? For yourself? For your audiences?  ‘Spark’ was the theme of the 2024 Content Marketing World (CMWorld) in San Diego. I can tell you the attendees were all…

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DigiMarCon: Where Innovation Meets Digital Marketing Mastery

In the dynamic world of digital marketing, staying ahead means embracing the latest trends and tools, building lasting industry connections, and learning from the best minds in the business. That’s why DigiMarCon, one of the leading digital marketing conferences globally,…

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Mastering B2B Podcast Production: Pitfalls and Best Practices

By Theresa Meis The very first podcast production job I had was way (way…) back in 2005. The sailing magazine I worked for wanted to publish their monthly newsletter in audio format so it was easier for their audience to…

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Acquiring customers for affiliate marketing

By Adam Want to acquire more customers? Affiliate marketing is a top tactic for customer acquisition, according to one survey of brand marketers. But to make the most of this strategy, you need to leverage all the tech available to…

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Explore the Future of Digital Marketing at DigiMarCon

In the rapidly evolving world of digital marketing, staying ahead of trends and mastering new strategies are key to success. One of the best ways to do that is by attending DigiMarCon, a premier series of conferences that offers invaluable…

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15 Sessions We’re Looking Forward to at Content Marketing World 2024

By Ryan Arnholt TopRank Marketing has had a long history with the Content Marketing World conference starting with the beginning. From partnering on co-marketing the event through our famous Speaker Ebooks and Interactive Microsites to liveblogging sessions in real time,…

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The Pros and Cons of Social Media on Mental Health: What You Really Need to Know

By Full Editorial Hey there, social media enthusiasts and digital well-being seekers! As your trusted source for all things social media, we’re diving deep into a topic that affects billions of us every day: the pros and cons of social…

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Unleashing Thought Leadership with DigiMarCon’s Speakers Bureau

In today’s fast-paced digital landscape, securing expert insights is critical for staying ahead. DigiMarCon’s Speakers Bureau offers access to a world-class pool of digital marketing, technology, and media professionals who bring expertise, inspiration, and cutting-edge strategies to events worldwide. Whether…

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Amplify Your Skills and Experience: Volunteering with DigiMarCon

Volunteering at DigiMarCon isn’t just about contributing—it’s an exciting journey that offers personal and professional growth. By joining the team, you’ll engage with global leaders in digital marketing, sharpen your skills, and expand your network in an event packed with…

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Unlock the Power of Your Voice: Become a DigiMarCon Speaker

Are you ready to amplify your influence, expand your network, and share your expertise with a global audience? DigiMarCon is thrilled to offer you the unique opportunity to join our prestigious roster of speakers. As a speaker at DigiMarCon, you’ll…

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Unlocking the Future of Digital Marketing: Insights from DigiMarCon’s Speakers Bureau

Welcome to the future of digital marketing! As we navigate through an ever-evolving digital landscape, staying ahead of the curve is not just beneficial—it’s imperative. That’s where DigiMarCon comes in. Renowned for its cutting-edge conferences and transformative insights, DigiMarCon has…

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Elevate Your Brand with DigiMarCon: The Ultimate Sponsorship Opportunity

Unleash the Power of Sponsorship In today’s fast-paced digital landscape, establishing a strong brand presence is more crucial than ever. At DigiMarCon, we offer unparalleled sponsorship opportunities designed to catapult your brand to new heights. As the premier digital marketing…

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Boost Your Digital Marketing Game at DigiMarCon 2024!

Are you ready to take your digital marketing skills to the next level? Join us at DigiMarCon 2024, the premier digital marketing conference that brings together industry leaders, innovative thinkers, and marketing enthusiasts from around the globe. This year, we…

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