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The case for and against influencer-led Super Bowl ads

By Kimeko McCoy While creators have established themselves as essential marketing assets, A-list celebrities continue to dominate Super Bowl ads. At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials…

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‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point

By Seb Joseph Plenty has been said about how an image of Venezuela’s deposed president Nicolas Maduro in a Nike tracksuit turned into an unelected viral moment. Far less attention has gone to the conspicuous non-response from Nike itself. There…

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‘The net is tightening’ on AI scraping: Annotated Q&A with Financial Times’ head of global public policy and platform strategy

By Jessica Davies For much of the past year, publishers have been playing defense against AI scraping and copyright uncertainty. But heading into 2026, some see reasons to believe the ground is finally starting to move a little more in…

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Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

By Seb Joseph CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than…

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Five B2B Marketing Themes for 2026 – Beyond B2B Marketing Podcast

By Lee Odden The current state of B2B marketing is at a pretty important crossroads. In an environment of infinite content and eroding trust, simply being “visible” isn’t enough. To win in 2026, means moving beyond simply creating more content…

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Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

By Michael Bürgi Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026? Digiday has learned…

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Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

By Michael Bürgi We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use…

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How B2B Thought Leadership Can Drive Post-Sale Impact

By Katie Hickman Why the smartest B2B brands use thought leadership to create value long after the contract is signed B2B marketers are under more pressure than ever. AI is flooding every channel with generic content. Platforms are noisier. Organic…

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‘This is what the future will look like’: Accenture Song has moved upstream of advertising

By Seb Joseph Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many of the structural constraints that define…

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‘Less pitching, more listening’: What Amazon is really doing at CES

By Seb Joseph CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more listening. That posture can read as contrarian given the concentration of big agency leadership…

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‘There’s no room for purists’: Generative AI is altering the agency junior talent search

By Sam Bradley The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the…

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A timeline of the major deals between publishers and AI tech companies in 2025

By Sara Guaglione A number of tech companies signed their first AI content licensing deals with publishers in 2025. New players in this space means we will likely continue to see more agreements in 2026, as publishers look for ways…

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Top Tips to Prevent Carpet Beetles From Coming Back

By Chris Turn You’ve finally managed to clear out the creepy crawlies from your rugs and closets, but the battle isn’t entirely won. The real challenge now is keeping them out for good. Carpet beetles are notoriously persistent pests that…

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The Evolving Kingdom of B2B Content: Top 10 Content Marketing Posts of 2025

By Nick Nelson Content isn’t King, it’s the Kingdom This adage from our CEO Lee Odden dates back to 2013, but it feels especially relevant in 2025 as B2B marketers experience AI-driven disruption firsthand. From creation and discovery to trust…

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No playbook, just pressure: Publishers eye the rise of agentic browsers

By Jessica Davies For publishers, disintermediation isn’t a one-off — it’s a pattern. Now, publishers are watching agentic AI browsers closely because they’re a new kind of middleman: instead of sending readers to sites, they can read, summarize and act…

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The Cost of Ignoring AI-Based Threats Going Into 2026

By Chris Turn As 2026 approaches, artificial intelligence is transforming the cybersecurity landscape—not just for defense, but increasingly for attack. Cybercriminals are weaponizing AI to launch faster, more sophisticated, and more deceptive threats than ever before. For businesses unprepared for…

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The anatomy of an agency chief client officer

By Sam Bradley Even in the era of the 20-person Microsoft Teams meeting, some advertising execs rack up the air miles. Andrea Timmerman, global chief client officer at media agency Assembly, heads out from her Minneapolis, Minn. base to the…

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New National Analysis Reveals When Americans Are Most Likely to Get Engaged — and When Wedding Planning Peaks

By Headlines Team A new nationwide review of U.S. engagement behavior has identified the months when Americans are most likely to get engaged, revealing a strikingly consistent annual pattern shaped by emotion, family traditions, seasonal timing, and practical planning needs….

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What’s Driving Search Marketing: Top 10 SEO & GEO Posts of 2025

By Katie Hickman Search Marketing in 2025 looks dramatically different than it did just a year ago. AI-powered results, zero-click experiences, and evolving buyer behavior have transformed how B2B brands earn visibility and trust. For our top SEO and GEO…

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In memoriam: Brands we lost in 2025

By Digiday Editors This story was originally published on sister site, Modern Retail. 2025 was another challenging year for the retail industry, as tariffs added another crushing blow to an industry that had already been dealing with sky-high inflation and…

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