Digital Marketing Blog

Home » Digital Marketing Blog

DigiMarCon Blog

DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.

Unleashing the Power of Video for Small Business Triumph

By Adam In an era where digital engagement is the heartbeat of business success, small enterprises are discovering the transformative potential of video marketing. Imagine crafting a vibrant tapestry of visuals and storytelling that captivates your audience’s attention and invites…

Read More

Publishers’ event videos gain traction on LinkedIn

By Sara Guaglione LinkedIn is encouraging publishers that are part of its pre-roll video advertising program to post more on the platform, and publishers are meeting that demand with little additional effort, in part by clipping videos taken at their…

Read More

How B2B and B2C data accelerates growth for retail media networks

By Eyeota Nate Carter, vice president global sales, Dun & Bradstreet Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing media opportunities on record. However, continued growth and maturation in this space aren’t a given….

Read More

Unlock Unmatched Exposure: Sponsor DigiMarCon 2025 and Elevate Your Brand

In today’s fast-paced digital landscape, standing out from the competition is more challenging than ever. Businesses need strategic visibility, direct access to decision-makers, and powerful networking opportunities to stay ahead. That’s where DigiMarCon comes in. DigiMarCon, the world’s leading digital…

Read More

Announcing Lee Odden as TopRank Marketing’s New Owner and CEO

By Alexis Hall I’m delighted to share significant news about the future of TopRank Marketing: Lee Odden, our co-founder and former CEO, has acquired 100% ownership of the agency and has returned to lead us once again as CEO and…

Read More

Media Buying Briefing: IPG and its many challenges (and opportunities)

By Michael Bürgi Less than two full months into 2025 — and with something like four to six months before its acquisition by Omnicom is consummated (if it’s consummated) — Interpublic Group is experiencing challenges on an almost-unprecedented level. But…

Read More

Neuroclone’s AI: Supercharging Digital Marketing Campaigns

By Editorialist Team Digital marketing has emerged as one of the most essential aspects of modern business strategy. Whether you’re an independent consultant or part of a large agency, the responsibilities can be wide-ranging: creating engaging content, coordinating social media…

Read More

Smarter SEO Keyword Analysis: How to Choose Terms That Drive Results

By Theresa Meis Keyword targeting is one of the most important — and often misunderstood — aspects of content strategy. Too often, brands focus on high-volume terms without considering whether those keywords will actually drive meaningful traffic, conversions, or business…

Read More

Publicis Sports creates dedicated women’s sports unit

By Michael Bürgi We may have just finished football season with a blowout Super Bowl, but women’s sports is where the real competition is at — at least from an ad marketplace point of view. Publicis Media just this morning…

Read More

Top 5 Benefits of Influencer Marketing for B2B Brands

By Alex White The numbers are difficult to ignore. According to our 2025 B2B Influencer Marketing Report, a remarkable 79% of marketers with mature influencer programs are seeing outstanding results. Despite statistics like this, many brand leaders still have one…

Read More

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

By Michael Bürgi As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really…

Read More

The Importance of Media Literacy in 2025

By Headlines Team The ability to critically evaluate information is more essential than ever. Media literacy—the ability to analyze, evaluate, and create media content—is not just a skill but a necessity, particularly for young people navigating a digital landscape filled…

Read More

Amazon, Google and verification vendors among ad tech cohort under fire from U.S. senators over child safety shortcomings

By Marty Swant Related Insights The Programmatic Marketer Adalytics report exposes the intricacies of made-for-advertising sites Read More Adalytics has been a thorn in the side of major ad platforms that have characterized its research as flawed, but now it…

Read More

Proper Legalities to Know About Within the Tobacco Industry

By News Edition The tobacco industry is one of the most highly regulated sectors worldwide, with strict laws governing everything from production and distribution to marketing and consumer sales. Whether you are a manufacturer, distributor, retailer, or involved in any…

Read More

Fugitive in Japan: Hyeji Bae’s Crimes Catch Up to Her Abroad

By Editorialist Team The Woman Who Fled Korea to Escape Drug Charges and a Criminal Past For years, Hyeji Bae charmed, deceived, and manipulated her way through South Korea’s high society—hiding behind a mask of glamor while fueling an underground…

Read More

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads

By Kristina Monllos The weeks ahead of the Super Bowl are always a mad dash for marketers. The ones running ever-more integrated campaigns are dropping hints on social media and teasers for their Super Bowl spots, then comes the actual…

Read More

The Recruiter of Burning Sun: The Chilling Truth About Hyeji Bae

By Editorialist Team How One Woman Helped Fuel South Korea’s Most Infamous Scandal Seoul’s nightlife has always had a dark underbelly, but nothing prepared the world for the horrors that unfolded in the Burning Sun Scandal—a grotesque web of sex…

Read More

What Can an Advanced SEO Analysis Tell You?

By Nick Nelson What is your website’s stage of SEO maturity? The level of analysis you’re conducting can be a great way to gauge how far along your strategy is on the curve. Basic SEO analysis helps you understand whether…

Read More

Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’

By Ronan Shields Criteo’s latest earnings call represented the passing of the baton between outgoing chief executive Megan Clarken, and its incoming CEO Michael Komasinkski, with the former of the pair underlining the overhaul that marked her four-year term of…

Read More

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

By Kristina Monllos If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a light-hearted approach, playing it safe by leaning on humor and classic brand advertising iconography to avoid ruffling…

Read More