Digital Marketing Blog

Home » Digital Marketing Blog

DigiMarCon Blog

DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.

Athlete creators have become must-have partners for brands at March Madness

By Sam Bradley The injection of college sports creators into the U.S. influencer economy has permanently altered the way creator marketing and sports partnerships work. At this year’s March Madness tournament, you would be hard pressed to find a participating…

Read More

Why 1440 prefers CPMs for its newsletter business over other pricing models

By Alexander Lee As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, “1440,” with the goal of providing a comprehensive and unbiased…

Read More

Building a Robust Content Ecosystem: Why and How

By Harry Mackin There’s so much content out there. So, so much content. As a brand, creating more of it without clear direction and purpose is a path to wasted resources and spotty results.  Thinking about your content as an…

Read More

Now is The Time to Earn a Master’s Degree in Software Development

By News Edition As we move further into the digital and information age, software development will continue to be a popular field for innovation and career pursuit. Many people are interested in launching a career in the field, however, they…

Read More

Why advertising industry professionals are considering becoming creators

By Kristina Monllos Two and a half years ago, Oren Schauble realized he didn’t understand content creation. At the time, Schauble was the svp of marketing for a toy company, Gel Blaster, and recognized that the traditional advertising toolkit wouldn’t…

Read More

Media Briefing: Some publishers see a rebound: digital ads and subscriptions climb after a tough 2023 – but not everyone

By Sara Guaglione This week’s Media Briefing looks at six publishers’ 2024 earnings reports and latest earnings calls to look at how their businesses fared last year, compared to 2023. The gist is, most of them saw advertising revenue rebound…

Read More

5 Examples of Influencer Marketing in Action Across the Full Customer Journey

By Alex White Reach. Engagement. Conversions. These are the key goals most often tied to B2B influencer marketing, and it’s been that way for a long time. This is no different from the early days of social media marketing, where…

Read More

Top 4 Design Tools to Enhance Your Social Media Marketing

By Full Editorial Whether you’re a creative looking to enhance your designing skills or it’s your first time exploring online design software solutions, there are a lot of great sites you can choose from to hone and practice your skills….

Read More

Maximize Your Brand’s Impact with DigiMarCon Sponsorship Opportunities

In today’s fast-paced digital landscape, standing out from the competition is more challenging than ever. That’s where DigiMarCon sponsorship opportunities come in. As the world’s leading digital marketing conference series, DigiMarCon offers unparalleled exposure to an engaged audience of marketing…

Read More

How data marketplaces are evolving to meet buyers’ expectations

By Experian Doug McLennan, senior director of product management, Experian For a long time, data buyers enjoyed a small set of large-scale data marketplaces that offered a wide array of audiences, making it easy to load up on whatever they…

Read More

Content Cadence: How Often to Publish, and Why

By Nick Nelson It’s one of the most frequently asked questions in content marketing: How often should I be publishing? This is a critical consideration as marketers strive to maximize their impact and results while dealing with the reality of…

Read More

Restructuring Personal Debt

By Full Editorial If you’re feeling overwhelmed by debt, you’re not alone. Many people find themselves struggling to make ends meet as they juggle credit card bills, student loans, mortgages, and other financial obligations. It can be a heavy burden…

Read More

Scope3 aims to upend ad tech with an ‘agentic platform’ for ‘effective, responsible advertising’ 

By Digiday Editors Today, Scope3 used its inaugural Landscape conference hosted in New York City to launch its new AI-powered “agentic advertising platform” and a host of partnership announcements. Scope3 CEO Brian O’Kelley — widely regarded as a godfather in the…

Read More

6 Essential Skills B2B Marketing Leaders Need to Succeed in 2025 and Beyond

By Lee Odden B2B Marketing Leaders: The Next Generation If you’re in a marketing leadership position at a B2B company, there is no doubt you’re navigating an environment increasingly shaped by AI, evolving customer expectations, and the growing pressure for…

Read More

Why big brands are turning agency reviews into quiet affairs

By Seb Joseph These days, everything is getting quieter. Employees check out in silence — quiet quitting. Companies nudge them out just as discreetly — quiet firing. And now, even the high-stakes theater of ad agency reviews has been muted….

Read More

The Rundown: The DOJ still urges forced Chrome sale in antitrust trial

By Ronan Shields The presence of leading executives, including Alphabet and Google CEO Sundar Pichai, at President Donald Trump’s 2025 inauguration led many to believe that Big Tech would have a smooth course in the coming years, especially in any…

Read More

5 Ways Influencer Marketing Boosts SEO Rankings and Organic Traffic

By Alex White Enter the mind of a B2B buyer. Where are you starting your purchasing journey? Regardless of whether you’re reading a whitepaper, watching a video, taking in a social media post, or reading an article, you’ll likely start…

Read More

Internal Links in SEO: Why They Matter, and How to Implement Them

By Nick Nelson No piece of content on your website should exist on its own, in isolation. Successful SEO content strategies are built on the foundation of a content ecosystem: an interconnected network of assets that function holistically to engage…

Read More

How to Scale B2B Influencer Marketing: Operations, Process and Technology

By Alex White What do remote work and B2B influencer marketing have in common? They both started as experimental and misunderstood concepts, and now it seems like every brand is in it for the long run. Looking back to a…

Read More

Unlock Unmatched Exposure: Sponsor DigiMarCon 2025 and Elevate Your Brand

In today’s fast-paced digital landscape, standing out from the competition is more challenging than ever. Businesses need strategic visibility, direct access to decision-makers, and powerful networking opportunities to stay ahead. That’s where DigiMarCon comes in. DigiMarCon, the world’s leading digital…

Read More