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DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

By Michael Bürgi We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use…

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‘This is what the future will look like’: Accenture Song has moved upstream of advertising

By Seb Joseph Nearly a decade after it began acquiring agencies, Accenture’s marketing arm is now comparable to the largest ad agency holdcos — and is still aggressively expanding — while sitting outside many of the structural constraints that define…

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‘Less pitching, more listening’: What Amazon is really doing at CES

By Seb Joseph CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more listening. That posture can read as contrarian given the concentration of big agency leadership…

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‘There’s no room for purists’: Generative AI is altering the agency junior talent search

By Sam Bradley The ad industry’s job market has ended 2025 on a low note, following job cuts at the market’s largest employers. Jobs in the U.S. ad industry fell by 3,700 year-on-year, according to the latest figures from the…

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A timeline of the major deals between publishers and AI tech companies in 2025

By Sara Guaglione A number of tech companies signed their first AI content licensing deals with publishers in 2025. New players in this space means we will likely continue to see more agreements in 2026, as publishers look for ways…

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Top Tips to Prevent Carpet Beetles From Coming Back

By Chris Turn You’ve finally managed to clear out the creepy crawlies from your rugs and closets, but the battle isn’t entirely won. The real challenge now is keeping them out for good. Carpet beetles are notoriously persistent pests that…

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The Evolving Kingdom of B2B Content: Top 10 Content Marketing Posts of 2025

By Nick Nelson Content isn’t King, it’s the Kingdom This adage from our CEO Lee Odden dates back to 2013, but it feels especially relevant in 2025 as B2B marketers experience AI-driven disruption firsthand. From creation and discovery to trust…

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No playbook, just pressure: Publishers eye the rise of agentic browsers

By Jessica Davies For publishers, disintermediation isn’t a one-off — it’s a pattern. Now, publishers are watching agentic AI browsers closely because they’re a new kind of middleman: instead of sending readers to sites, they can read, summarize and act…

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The Cost of Ignoring AI-Based Threats Going Into 2026

By Chris Turn As 2026 approaches, artificial intelligence is transforming the cybersecurity landscape—not just for defense, but increasingly for attack. Cybercriminals are weaponizing AI to launch faster, more sophisticated, and more deceptive threats than ever before. For businesses unprepared for…

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The anatomy of an agency chief client officer

By Sam Bradley Even in the era of the 20-person Microsoft Teams meeting, some advertising execs rack up the air miles. Andrea Timmerman, global chief client officer at media agency Assembly, heads out from her Minneapolis, Minn. base to the…

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New National Analysis Reveals When Americans Are Most Likely to Get Engaged — and When Wedding Planning Peaks

By Headlines Team A new nationwide review of U.S. engagement behavior has identified the months when Americans are most likely to get engaged, revealing a strikingly consistent annual pattern shaped by emotion, family traditions, seasonal timing, and practical planning needs….

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What’s Driving Search Marketing: Top 10 SEO & GEO Posts of 2025

By Katie Hickman Search Marketing in 2025 looks dramatically different than it did just a year ago. AI-powered results, zero-click experiences, and evolving buyer behavior have transformed how B2B brands earn visibility and trust. For our top SEO and GEO…

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In memoriam: Brands we lost in 2025

By Digiday Editors This story was originally published on sister site, Modern Retail. 2025 was another challenging year for the retail industry, as tariffs added another crushing blow to an industry that had already been dealing with sky-high inflation and…

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Here are the biggest moments in AI for publishers in 2025

By Sara Guaglione This was the year AI went from being a future concern for publishers to being part of their daily reality. In 2025, generative AI was weaved into traffic analyses, licensing negotiations and product development. Clicks from search…

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Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

By Julia Tabisz Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. It’s been another year of ups and downs in the marketing and media businesses — and Digiday+ Research tracked them throughout…

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Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season

By Zofia Zwieglinska This story originally published on sister site, Glossy. When Pandora rolled out its first AI-powered service agent earlier this year, the goal wasn’t to showcase cutting-edge technology. It was to survive the peak holiday shopping season without…

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Top B2B Influencer Marketing Blog Posts of 2025

By Debbie Friez Influencer marketing has moved from an experimental tactic to an important part of marketing strategy for B2B brands. This evolution has been powered by changes in buyer behavior, the increasing importance of trust, and the impact of…

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Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

By Sam Bradley Marketers hope that using AI technology will cut down on time spent producing creative assets, allowing them to cut costs — or scale up their operations. In the campaign to cut weeks into hours, however, hidden costs…

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How brands shifted marketing and media strategies through year of tariffs

By Sam Bradley The tariff policies imposed by U.S. President Trump at the beginning of his second term in office turned 2025 on its head for marketers. Joshua Scherz was among them. Scherz is the founder of Bela, a family-owned…

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AI in Social Media Content Creation and Management

By Adam AI is no longer a futuristic concept. It is the indispensable co-pilot for the modern social media managers. In fact, recent industry surveys show that most marketing teams now use at least one AI tool in their daily…

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