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DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.
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Media Briefing: The transatlantic push to rein in stealth bots is gathering pace

By Sara Guaglione This week’s Media Briefing looks at how the publishing industry’s fight against AI scraping is expanding beyond technical defenses into a transatlantic push for legislation requiring bots to identify themselves. The transatlantic crackdown on AI scraping Meta’s…

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Can You Store a Car in a Self Storage Unit?

By Chris Turn Whether you’re heading off on a long deployment, storing a seasonal convertible for the winter, or simply don’t have space in your driveway, you may have wondered if a self storage unit is the right place to…

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Immersive and interactive experiences through augmented reality

Shop the Future: Where Augmented Reality (AR) Meets Interactive Experiences

A shopper uses immersive and interactive experiences through augmented reality to place a digital lamp beside her living room sofa. She checks its size on her phone before deciding whether it suits the space. This simple preview can make a…

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Digital Marketing World 2026 Las Vegas: Don’t Miss the Final Stop of the DigiMarCon World Tour 2026

The Las Vegas stop brings digital industry professionals together to learn and connect at Digital Marketing World Las Vegas 2026. If you are weighing where to spend time, travel money, and attention, this event offers a chance to meet people…

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Marketing team planning social media stories with an employee creator

From Employees to Influencers: How Creator-Led Brands Are Changing the Marketing Game

A marketing team can publish polished posts regularly and still struggle to sound close to the people it wants to reach. A Creator & Employee-Led Brand gives employees a public role beyond sharing company-made messages. Social media rewards content that…

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Shopper tapping a product link in a social video

People Are Buying Straight From Videos Now. Here’s What That Means for Your Brand

A shopper sees a product in a video, wants it, and faces a choice between tapping to shop or searching for it later. Social Commerce and Shoppable Video can shorten that gap, bringing product details and buying options closer to…

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DigiMarCon World 2026 in Las Vegas: Come for the People

DigiMarCon World returns to Las Vegas November 4–6, 2026 at Luxor. See firsthand clips from the 2025 Vegas session and Dennis Yu’s speaking archive, then plan your visit.

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How to Set Up Your First AI Marketing Agent

Start with one goal, one owner, one weekly report, and one small test. A practical AI marketing agent plan with a free three-page guide.

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social commerce

Scroll, Tap, Buy: The New Social Commerce Customer Journey

Recently, 27% of consumers completed a purchase directly through a feed-based platform. This surprising figure reveals a major change in how people discover and buy products. The traditional path to purchase is no longer a long, winding road. Instead, buying…

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AI Search and Generative Engine Optimization

SEO Is Not Dead, But AI Search Just Changed the Rules: A Case Study of AI Search and Generative Engine Optimization

Nearly 40% of web traffic now comes from non-traditional discovery methods. This shift marks a major turning point for digital marketers across the United States. Many professionals fear traditional visibility tactics are vanishing, but the reality is more nuanced. We…

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social media marketing

Turning Social Media Audiences Into Loyal Brand Communities Through Social Media Marketing

Did you know that 75% of B2B buyers now use digital platforms to guide purchase decisions? This statistic shows that your online presence is more than a billboard; it drives growth. To succeed today, brands must move beyond reach and…

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Social Commerce and Shoppable Content

Making Social Media More Shoppable for Modern Consumers: Social Commerce and Shoppable Content

Have you ever scrolled through your feed, found a product you loved, and wished you could buy it instantly? You are not alone. Today, the line between discovery and checkout is disappearing. Brands that embrace Social Commerce and Shoppable Content…

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social media discovery

Why Your Next Customer Might Search for You on Social Media: Social Search

By 2019, Facebook had more than 2.38 billion monthly active users. This huge digital footprint changed how people connect with brands. Today, users see these platforms as main places to find information, not just connect with friends. This shift began…

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short-form video marketing

The Short-Form Video Advantage: Short-Form Video Marketing

Brands now face a major shift in how they explain value and build trust with audiences. Modern digital storytelling goes beyond static images and needs fresh ways to capture brief attention. With concise clips, companies can join culture instead of…

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privacy-first marketing

What Privacy-First Data Means for the Future of Marketing: Privacy-First Data Strategies

Nearly 80% of consumers now refuse to engage with brands that fail to protect personal information. This major shift shows that trust is the ultimate currency in the digital economy. Modern regulations like GDPR and CCPA have fundamentally changed how…

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community building

Your Follower Count Doesn’t Matter Anymore—Your Community Does: The Rise of Community Building

Did you know over 70% of social media users ignore accounts that just post without talking back? The days of focusing only on getting lots of followers are over. Vanity metrics like total likes or follower counts often hide a…

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social search growth

Your Social Media Strategy Is Becoming Your SEO Strategy: The Rise of Social Search Growth

Did you know that nearly 40% of Gen Z users now prefer TikTok or Instagram over traditional engines when looking for local businesses or product recommendations? This shift marks a massive turning point in digital marketing trends. Discovery is no…

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ai-powered efficiency

AI Is Making Marketing Easier—But Some Marketers Struggling with AI-Powered Efficiency

Recent reports show that 80% of businesses use AI in marketing. Yet, nearly half of these teams feel overwhelmed by the fast changes. This tech aims to change how we do research, create, and improve campaigns. But, the journey feels…

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intent-data targeting

Catch Buyers Before the Competition: The Rise of Intent-data Targeting

Did you know that nearly 70% of the modern B2B buyer journey is done before they talk to a sales rep? This change means waiting for leads is not effective anymore. Companies must find and engage with active research signals…

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