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DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.

Self Worth and Social Media for Young Adults and Teenagers

By Headlines Team In an age where curated content dominates our screens, young people are increasingly feeling the weight of digital life. Social media, often a source of entertainment and connection, is also proving to be a double-edged sword, impacting…

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As Trump returns to the White House, media buyers clamp down on brand safety

By Kimeko McCoy On Inauguration Day, President Donald Trump signed a flurry of executive orders, including one aimed at the dismantling of government diversity, equity and inclusion initiatives. The move signals yet another step in the DE&I about-face and speaks…

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How personalization and privacy are shaping how brands and retailers connect with consumers

By Zeropark Gabriela Cendrzak, content writer, Zeropark, a Commerce Media Tech company In 2025, brands and retailers face a pivotal moment: the end of the generic ads and one-size-fits-all strategies era. Today’s consumers demand personalized, meaningful experiences that meet their…

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How Kentucky Is Boosting College Graduation

By Adam In Kentucky, over 1.4 million adults entered the workforce without a post-secondary credential. Of these 1.4 million, a whopping 66% do not have a single college credit. Unfortunately, this is only to their detriment. By 2031, over 60%…

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AI Briefing: Copyright battles bring Meta and OpenAI datasets under the microscope

By Marty Swant Last week saw not one but two high-profile AI legal battles under the spotlight, with updates in separate copyright cases against Meta and OpenAI. Court documents unsealed in an AI copyright case against Meta raised new questions…

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Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering

By Sam Bradley Over three decades of expansion, Amazon has displaced countless smaller businesses in the sectors it targeted, from bookshops to main street retailers. In its latest retail initiative, however, the tech titan wants to be a big brother…

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Why Sponsoring DigiMarCon Events is a Game-Changer for Your Business

In today’s fast-paced digital landscape, standing out and staying relevant is more challenging than ever. Businesses are constantly seeking innovative ways to connect with their audience, build credibility, and drive growth. One powerful yet often underutilized strategy is event sponsorship….

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Why it’s critical for advertisers to support reputable news publishers

By Seedtag Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, it’s crucial objective journalism remains a cornerstone of an informed and functional society. However, as modern news organizations grapple…

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What Are E-E-A-T Guidelines, and How Can You Optimize Your Site Around Them?

By Nick Nelson With so much content on the web, and generative AI only adding to the noise, Google is laser-focused on helping searchers find results that are meaningful, valuable, and helpful. Clearly, the pioneering search engine recognizes that its…

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Financial Times, MiQ and Uber Advertising are 2024 Digiday Awards Europe finalists

By Digiday Awards This year, the companies driving innovation in Europe focused on omnichannel strategies, including leaning on first-party data and AI-driven insights to improve targeting and audience engagement. The Digiday Awards Europe finalists also share a common theme of…

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Why data clean rooms are essential for high-margin commerce media

By LiveRamp Ted Flanagan, Habu Chief Customer Officer, LiveRamp As the commerce category evolves and expands to more verticals and use cases, the industry is seeing a proliferation of media networks. Thanks to retailers, there’s a blueprint for how data…

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Search Marketing Advice for 2025 from Top SEO Experts

By Debbie Friez The volatile and rapid evolution of SEO can feel impossible to predict. And to some extent, it is. But by listening to the foremost experts in the field — those who spend their days closely tracking and…

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Shared Media in the PESO Model: The Key to Driving Engagement and Amplifying Your Message

By Headlines Team The PESO Model—Paid, Earned, Shared, and Owned media—is a cornerstone framework for modern communication strategies. Each component plays a crucial role, but in the age of social media dominance, the Shared component is arguably the most dynamic…

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Marketers question TikTok ban refunds ahead of Supreme Court debate

By Krystal Scanlon TikTok’s ultimatum — shutdown in the U.S. or get a lifeline from the Supreme Court — is the latest plot twist in a whirlwind month that’s left markets in a tailspin. With the app’s future hanging by…

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Media Briefing: What media execs are prioritizing in 2025

By Sara Guaglione This week’s Media Briefing hones in on the business areas that publishing execs say they will prioritize this year – and what they are leaving behind in 2024. Media execs focused on growing engagement, subscriptions, direct ad…

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Creative Influencer Marketing Campaigns: Examples & Inspiration

By Harry Mackin Did you know over half of B2B marketing teams with influencer budgets plan to increase spending in 2025? It’s no surprise — 43% of B2B marketers report outstanding results from influencer campaigns, and nearly half plan to…

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Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic

By Seb Joseph Meta is borrowing a page from Elon Musk’s X on free speech and censorship, but advertisers aren’t hitting the panic button — yet.  For now, they’ve brushed off Meta’s decision to scrap its U.S. fact-checking program in favor…

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Reddit debuts new tools for tracking trends and advertising AMAs

By Marty Swant Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Reddit Pro Trends aims to help marketers track…

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Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google

By Michael Bürgi As it has done at most major media tentpole events the last few years, Omnicom and its media arm, Omnicom Media Group, will take advantage of the attention around the Consumer Electronics Show this week in Las…

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10 Essential SEO Tips for 2025: Stay Ahead with Proven Strategies

By Alex White Happy New Year! As we enter 2025, many marketers are reflecting on search engine optimization (SEO) and how it can boost rankings, drive traffic, enhance brand visibility, and ultimately connect with customers. With AI reshaping search, Google’s…

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