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DISCLAIMER: The following blog post excerpts are publicly available online through RSS 2.0 Creative Commons License. Full attribution to the author and source link to the original full blog post is available with each excerpt blog post. The opinions and views expressed at or through these blog posts are the opinions of the designated authors and do not reflect the opinions or views of DigiMarCon.
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WTF is a ghost creator?

By Alyssa Mercante Forget AI-generated creators. There’s an army of people making content based solely on briefs. These “ghost creators,” or creators-as-a-service, are suddenly under the spotlight, but some marketers have actually been using them for years. A September 2…

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community building

Your Follower Count Doesn’t Matter Anymore—Your Community Does: The Rise of Community Building

Did you know over 70% of social media users ignore accounts that just post without talking back? The days of focusing only on getting lots of followers are over. Vanity metrics like total likes or follower counts often hide a…

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social search growth

Your Social Media Strategy Is Becoming Your SEO Strategy: The Rise of Social Search Growth

Did you know that nearly 40% of Gen Z users now prefer TikTok or Instagram over traditional engines when looking for local businesses or product recommendations? This shift marks a massive turning point in digital marketing trends. Discovery is no…

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ai-powered efficiency

AI Is Making Marketing Easier—But Some Marketers Struggling with AI-Powered Efficiency

Recent reports show that 80% of businesses use AI in marketing. Yet, nearly half of these teams feel overwhelmed by the fast changes. This tech aims to change how we do research, create, and improve campaigns. But, the journey feels…

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intent-data targeting

Catch Buyers Before the Competition: The Rise of Intent-data Targeting

Did you know that nearly 70% of the modern B2B buyer journey is done before they talk to a sales rep? This change means waiting for leads is not effective anymore. Companies must find and engage with active research signals…

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first-party data and privacy architecture

Own Your Audience: The Business Case for First-Party Data and Privacy Architecture

Ever thought if your brand really knows its customers? Or are you just making guesses from digital clues? Most companies have valuable insights locked away in CRM platforms, email systems, or mobile apps. This makes it hard for teams to…

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community building and authenticity

Why Authenticity Is Becoming a Brand’s Biggest Competitive Advantage: Community Building and Authenticity

Did you know that 86% of modern consumers value transparency from businesses more than ever? This shows a big change in how people see companies. The old days of perfect, corporate ads are over. Now, people want human communication and…

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short-form and creator-led video

Short, Fast, Viral: How Creator-Led Video Is Changing Marketing — Short-Form and Creator-Led Video

Do you remember the last time a fancy commercial made you stop scrolling? Most of us now want something real. We look for genuine connections in a world that often feels fake. This change is big for how brands talk…

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Creator marketing and influencer marketing evolution

What the Best Brand-Creator Partnerships Have in Common

Did you know that co-branded campaigns generate three times higher engagement and a 40% increase in average order value compared to standard affiliate programs? These numbers show that modern collaborations are more than just experiments. They have become a foundational…

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Authenticity, UGC & Micro-Influencers

Authenticity UGC & Micro-Influencers Boost Engagement

Have you ever scrolled through your feed and felt like every brand post looks the same? We live in a world filled with polished ads that feel distant and cold. True connection is becoming harder to find, yet it’s the…

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AI Search Optimization (AEO) Is Replacing Traditional SEO

AI Search Optimization Is Replacing Traditional SEO

Did you know nearly 60% of internet users now prefer getting direct answers from chatbots? They don’t like to click through many website links anymore. This big change means the old days of blue links are over. Platforms like ChatGPT,…

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artificial intelligence in advertising

Inside the Artificial Intelligence and AI-Powered Ads Revolution: How Machines Learned to Sell

Have you ever felt like your phone knows exactly what you need before you even search for it? It’s a strange, almost magical feeling that shows how much our world has changed. This change marks a big shift in artificial…

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How B2B Influencer Marketing Can Drive a Full Funnel Content Strategy

By Nick Nelson Late stage buyer journey results are what B2B marketing leaders tend to care most about. Ironically, it’s also where B2B influencer and creator marketing programs are most prone to underinvest. TopRank Marketing’s new research for the 2027…

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people-centered growth

Community-First Growth Tips to Boost Your Brand Today

Ever felt like you’re shouting into a void while spending a lot on digital ads? Many founders feel disconnected from their audience. True success often hides behind the noise of broad targeting and cold sales tactics. Instead of chasing algorithms,…

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creator-led marketing vs traditional advertising

Creator-Led Marketing vs Traditional Advertising Explained.

Did you know over 70% of younger people trust content creators more than big brands? This shows a big change in how companies reach their audience now. The old days of expensive commercials are disappearing. Today, people want authenticity and…

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Short-Form Video Is Becoming the Main Marketing Channel

Short-Form Video Is Becoming the Main Marketing Channel.

Did you know over 70% of consumers now prefer watching quick clips to learn about a product? This shift shows that short-form video is becoming the main marketing channel for brands in the United States. Digital media has changed a…

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ai search & generative engine optimization

Boost Your Business with AI Search & Generative Engine Optimization

The digital world is changing fast, affecting how people find your brand. Now, algorithms look for direct answers, not just links. Staying visible is key for your business to grow. Soon, automated tools will replace old ways of finding business…

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Zero-Click Marketing

Zero-Click Marketing Explained A Guide for Marketers

Ever wondered why your website traffic doesn’t grow, even when your social media is buzzing? The way people find information has changed a lot. Now, users often get what they need without leaving their favorite apps or search engines. This…

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Short-Form Video Still Dominates

Short-Form Video Stills Dominates What You Need to Know

Did you know 81% of consumers now want more short content from brands? This shows that short-form video is king in today’s digital world. What started as a trend has become the main way we share information. People today want…

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Influencer & Creator Marketing

How Influencer & Creator Marketing Boosts Your Brand

Did you know nearly 90% of consumers trust recommendations from peers over traditional ads? This shift highlights the importance of authenticity in today’s market. Influencer & Creator Marketing bridges the gap between companies and their target audiences. By partnering with…

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