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Diving Deep Into Marketing in Construction (My Takeaways)
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As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns.
One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products.
Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high. These factors have led to one outcome: declining interest in construction and home improvements.
Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%.
Despite these challenges, now is the best time to double down on your construction company’s marketing efforts. As Warren Buffett famously said, “Be fearful when others are greedy, and be greedy when others are fearful.”
In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company.
Construction Services Marketing Strategies
Below are 13 marketing strategies you can use to generate leads and clients for your construction company.
1. Create a helpful website that communicates your value.
A few months ago, I stumbled upon a Reddit post about a business owner who wanted to build a construction website. The person said, “I just want to show some pics of work I’ve done as well as a little contact me section.”
Pictures of work and a “contact me” section alone aren’t enough to make a construction website.
From my experience, sites like this don’t deliver the desired results because they don’t communicate your value effectively. Beyond your portfolio and contact info, your website should show your services, testimonials, and case studies.
Take Turner Construction, for instance. The elegantly designed website provides information about the company, services, projects, etc.
Besides its design, I like this website because of its performance and fast-loading pages, which let users quickly see the content they want.
Turner Construction also has superb site health.
According to Ubersuggest, it doesn’t have a single SEO issue.
This means the website is SEO-friendly, uses proper meta tags, has well-formatted URLs, has no broken links, uses image alt text, etc.
Put these qualities of Turner Construction together, and you have a formidable site with great odds of ranking high in search engines.
Takeaway
Websites that work don’t have just pages. They have helpful web pages, social proof, attractive design, persuasive writing, and SEO implementation.
These qualities give leads a memorable user experience and can help bolster your conversion rates.
2. Build awareness with SEO content.
Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.”
The remaining 97% are not …read more
Source:: HubSpot Blog
