Elevate B2B Marketing News: Google’s New AI Search & Always-On B2B Intent Data

May 12, 2023

By Lane Ellis

2023 May 12 MartechTribe Chart

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of interest to B2B marketers contained in newly-published report data. MediaPost

The new Google Search Generative Experience: Here’s what it looks like
Search giant Google has begun rolling out a limited preview of its latest generative AI-based search technology, featuring its new Search Generative Experience (SGE) which will place AI-generated search answers — including citations to the primary websites used to provide them — above traditional search engine result pages (SERPs), Google parent company Alphabet recently announced. Search Engine Land

[bctt tweet=”“The gap between SEO as a performance channel and SEO as a brand channel was already closing, and with all these new changes from Google, we’ll see that gap start to diminish at an even more rapid pace.” — Krista Doyle @KristaKDoyle” username=”toprank”]

4 Points About Marketing-Sales Alignment
When it comes to improving the joint relationship between marketing and sales, 53 percent of marketing leaders have said that they plan to focus on integrating data throughout their customer journeys, while some 42 percent will optimize the touch-points along those journeys, with 35 percent planning to integrate technology between marketing and sales and service, according to newly-released survey data. MarketingCharts

IBM unveils new watsonx, AI and data platform
Integrating AI into business operations has become the aim of IBM’s newest incarnation of its storied Watson namesake platform, as the firm launched watsonx, which will enable companies to train and deploy AI models along with natural language code generation and more, IBM recently announced. Reuters

LinkedIn Shares Key Milestones of its 20 Year History [Infographic]
Microsoft-owned LinkedIn recently celebrated its twentieth anniversary, and from its initial launch in 2003 through to topping 900M members in 2023, a new infographic from LinkedIn (client) takes a look at the professional social platform’s top milestones over the years. Social Media Today

Google Helpful Content System To Find Hidden Gems In Blogs & Forums In Future Update
A forthcoming Google search ranking update has a primary aim of showcasing helpful online information that may have been hitherto difficult to find, with the inclusion of search results featuring more message forum comments and data from articles with unique topical expertise, Google recently announced. Search Engine Roundtable

New Report Highlights the Best Times to Post to Social Platforms in 2023
When it comes to the best times to post company page content on the LinkedIn platform, Tuesdays and Wednesdays from 10:00 a.m. to noon came out on top in newly-published Sprout Social survey data — which also covers Facebook, …read more

Source:: Top Rank Blog

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