Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links

August 18, 2023

By Lane Ellis

B2B Exhibitions Move Forward in “Dramatic Improvement”
B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. MarketingCharts

LinkedIn Says ChatGPT-Related Job Postings Have Ballooned 21-Fold Since November
Since November, 2022 there has been a 21-fold increase in job postings related to ChatGPT and generative pre-trained transformer (GPT) on Microsoft’s LinkedIn professional social network, while the rate at which users of the platform added AI-related skills to their profiles nearly doubled from 7.7 percent during November to 13 percent, according to recently-released data. Forbes

Bain: Metaverse could be $900B biz by 2030, even as hype dies down
When it comes to the metaverse, a period of 5 to 10 years of early stage development is expected to come first, eventually leading to a period when some 65 percent of the metaverse is expected to consist of virtual experiences, while 35 percent of the market share will be comprised of the underlying technologies to enable immersive experiences — two of several findings of interest to B2B marketers in newly-published forecast data. Marketing Dive

CMOs say the end of third-party cookies is both a major challenge and a good thing
72 percent of chief marketing officers have said that they see difficulties ahead in facing Google decision to eliminate its use of third-party cookies, while some 61 percent noted that the shift would eventually become a good change for business, according to recently-released advertising and customer tracking survey data. MarTech

LinkedIn Adds New Ways for Job Seekers to Highlight Key Skills and Competencies
Microsoft-owned LinkedIn has rolled out a new feature that allows the professional platform’s 930-million-plus users to feature a selection of their 5 top skills within a new section of their profiles, along with the ability to implement skill-tagging in their featured projects, LinkedIn recently announced. Social Media Today

Add Social Media Links To Your Google Business Profiles
Search giant Google has begun rolling out the ability for brands to add an array of social media property links to Google Business listings, allowing marketers to feature social profiles for Facebook, Instagram, YouTube, Twitter / X, TikTok, LinkedIn, and Pinterest, Google recently announced. Search Engine Roundtable

Millennials’ Daily Time Online Said to Have Passed Its Peak
Those in the millennial demographic have seen the amount of time they spend online daily steadily drop from 7 hours and 36 minutes in 2017 to 6 hours and 48 minutes in 2023 — with a decrease of 11 minutes per day from 2021 figures for combined mobile and desktop computer usage, according to newly-published survey data. MarketingCharts

Instagram Unveils Carousel Music, Collabs, …read more

Source:: Top Rank Blog

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