Elevate B2B Marketing News Weekly Roundup: CMO Tech Budgets Hold Steady, Ad Index Grows, & LinkedIn’s AI Push

June 30, 2023

By Lane Ellis

CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures
Marketing technology budgets have held steady from 2022 to 2023, as 75 percent of chief marketing officers say they are confronted by pressures to do more with less, while 49 percent expect to increase their influencer marketing spending — the area least likely to see budget cuts, according to newly-published CMO survey data. MarketingCharts

U.S. Ad Index Expands For First Time In 11 Months In May
60 percent of overall U.S. media spending came from the digital sector during May, 2023 — up from 56 percent a year earlier, as the overall ad spending level increased for the first time in 11 months, according to recent ad index data. MediaPost

LinkedIn Launches Live Test of Generative AI Posts
Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. Social Media Today

Most Social Media Marketers Are Confident in Their Ability to Adopt AI for Marketing
49 percent of social media marketing professionals have said that they see customer behavioral segmenting and targeting as the top use for AI, with 45 percent pointing to predictive analytics and the use of dynamic pricing based on real-time data — three of the findings contained in recently-published survey data of interest to B2B marketers. MarketingCharts

Long taglines using ‘rare’ words are most memorable but least liked, study reveals
Choosing whether to focus on being remembered or being liked is a key decision when it comes to brand slogans, as brands seeking long-term recognition benefit from slogans that incorporate unusual and concrete words, according to newly-released research data. MarketingWeek

Forrester: Nearly One-Third Of Ad Agency Jobs Will Be “At Risk” From Automation By 2030
Despite almost of third of advertising agency jobs being at risk from automation by 2030, double-digit growth for market research and marketing specialists is expected by 2030, according to recent Forrester and U.S. Bureau of Labor data. MediaPost

Marketing When Budgets Are Down
When it comes to marketing effectively during challenging times, clarity, courage, and connection hold increasing importance in 2023’s era of less, and the Harvard Business Review recently took a look at measures to deliver marketing results and grow business despite economic challenges. Harvard Business Review

Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service
Search giant Google has come under pressure for having possibly misled businesses advertising on its YouTube and other properties through its Google Video Partners program, according to newly-published report data, as Google has in turn rejected the report findings as inaccurate. Search Engine Journal

YouTube Launches First Stage of Thumbnail A/B Testing in YouTube Studio
Google’s YouTube has begun tests that allow users of the video platform to perform comparison performance tests between …read more

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