Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters

August 25, 2023

By Lane Ellis

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters
Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to host up to five separate newsletters, LinkedIn recently announced. Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today

Marketers ramp up social spending as ROI prospects improve, survey says
Most marketers are planning to increase spending on social media, as 51 percent of agency and brand media decision-makers have said that they will boost social spending during 2023, according to recently-released June survey data, up from 44 percent during April. Marketing Dive

Video Continues To Drive Programmatic Spending Growth
By 2025 video advertising spending is expected to hit $96.06 billion, well ahead of other digital display advertising spending of $71.72 billion, with video spending in 2024 expected to reach $85.52 billion, according to newly-published forecast data. MediaPost

How Might AI Affect Marketing and Communications Jobs?
82 percent of marketers have said they see AI as improving their team’s productivity, with 54 percent noting expected learning and development improvements thanks to AI, while 40 percent said AI would deteriorate job numbers — three of numerous statistics of interest to B2B marketers contained in recently-published survey data. MarketingCharts

Meta Rolls Out New Elements for Threads as Engagement Continues to Decline
Facebook and Instagram parent Meta has been testing additions to its Threads social platform including audio voice clips and a new tab for viewing content reposts, which are expected to make their way into a forthcoming Threads update, with desktop support also in the works, Meta recently announced. Social Media Today

Video dominates social time—but it’s reaching a saturation point
When it comes to how much time U.S. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 percent of time expected to be spent on video during 2023, and reaching 60.1 percent by 2025, according to newly-published social video forecast data. Insider Intelligence

LinkedIn’s New ‘Brand Partnership’ Tags Aim To Boost In-App Creator Presence
LinkedIn has tested brand partnership tags which provide new ways for subject matter experts, influencers, and creators on the platform to more clearly denote content surrounding their partnerships with brands, in an effort that would boost partnership transparency on LinkedIn. MediaPost

From Mad Men to machines? Big advertisers shift to AI
Major brands have increasingly turned to AI tools including ChatGPT and DALL-E in efforts to boost productivity and reduce costs, while also taking a cautious stand in light of copyright and other potential risks that incorporating AI can bring to the table, and Reuters recently took a look at how some large brands are dealing with the challenges …read more

Source:: Top Rank Blog

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