Here’s everything retail media network experts are asking for this holiday season
By Kimeko McCoy Standardized metrics across every site. Insights on insights with data so bright.Incrementality to justify spend.Data points we can share with all our friends! These are a few of advertisers’ favorite things!
2024 was the year that kept on giving in terms of retail media network expansion. New players entered the space creating everything from financial media networks to travel media networks. Walmart became a breakout star and RMN ad spend surged.
Still, there are a few things that marketers and advertisers would ask for if Santa were accepting RMN-related wishlists. Digiday talked to four retail media experts about what they’d like to see come out of the retail media boom. Here’s what they said: Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more
Source:: Digiday