How AI and contextual targeting help gain voter attention for the 2024 election

July 03, 2024

By Seedtag

Kara Ullmann, head of political, US, Seedtag

CTV advertising will be front and center throughout this year’s election season, with political ad spend on CTV projected to increase by 506% from spend in 2020, according to eMarketer. CTV will be essential for the presidential candidates and even more so for those down-ballot. Despite the apparent differences between advertising to voters and advertising to potential customers, the two overlap more than marketers may expect.

Advertisers look to technology to ensure campaigns effectively reach critical, persuadable voters — many of whom are underrepresented in traditional voter files. When advertisers leverage technology to analyze real-time data on media consumption and online behavior, they ensure messages are delivered, relevant and engaging.

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Source:: Digiday

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