How B2B and B2C data accelerates growth for retail media networks

February 18, 2025

By Eyeota Nate Carter, vice president global sales, Dun & Bradstreet

Ad spending in retail media continues to exceed expectations, representing one of the fastest-growing media opportunities on record. However, continued growth and maturation in this space aren’t a given. It will take a dedicated focus among retail media networks and their advertisers to overcome data challenges and realize the true potential of this space.

U.S. retail media will be the fastest-growing ad channel through 2027, when it is forecasted to reach $109.4 billion. By 2027, retail media is expected to be bigger than connected TV, digital audio and traditional television advertising combined.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday