How much content is too much? Agencies are starting to ask that question
Agencies are beginning to rethink their approach to creating content for clients, thanks to the growing volume of content and more intense competition for eyeballs these days.
From using statistical analysis to influencer marketing strategies, the content business is changing as agencies evaluate the quantity, ethics and impact of the content they make for clients. But how much is too much?
Brand-driven content has become a major way for marketers to reach consumers, generating awareness and loyalty along the way. Short articles or posts and videos were the top two content types that B2C marketers used in the past 12 months, per Content Marketing Institute in 2022.