How publishers are trying to cover their assets when using AI tools in sales 

October 13, 2023

By Kayleigh Barber

Publishers like BDG, BuzzFeed and Trusted Media Brands are starting to use generative AI technology in their sales operations to reduce the amount of time it takes to pitch a new client, respond to a request for proposal (RFP) or ultimately close a deal.

But what happens when confidential information in advertiser RFPs gets uploaded by salespeople who are just trying to do their jobs a little quicker?

It’s a question that publishers are being forced to grapple with as they look to put guardrails in place when using AI tools to boost sales.

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Source:: Digiday