How to Get More Traffic to Your Website?
The ultimate goal of any business is to get the leads or sales. But to get the leads or sales, relevant traffic is essential. As more traffic means more leads or sales. So check out the digital marketing techniques on how to get more traffic to your website.
When it comes to content, quality matters than quantity. So create less content but ensure the high quality. Also, create the content by understanding buyer’s persona not only to get the high traffic but also the conversions. Target the topics and not the keywords but at the same time include the keywords people are usually searching matching the topics. Optimize the content, including meta title and description, headings, sub-headings and body. Use related and LSI in the content strategy of your business. Try to use the best title which will increase the CTRs of your web page in SERPs and organic presence. Write a well researched and planned long form of content to engage your audience and drive high traffic to the website. Never forget to promote the content on social media channels.
Use of Long Tail Keywords
Long tail keywords are key phrases that consist of at least three to four words and are very specific. Long tail keywords are searched less but have the higher conversion value, as they answer exactly what people are searching for. It’s easy to drive more traffic to the site by using long tail keywords but the traffic is relevant and targeted. They are often useful in identifying the search intent. Also, according to the Google Hummingbird effect, search results are based on providing the best results for queries. So target more and more long tail keywords in your SEO strategy. Also, check How To Generate 20,000 Monthly Visitors Through Long-Tail Search.
Link Earning Techniques
It is important to promote the content in order to get the targeted traffic to your website. Gone are the days of submitting 50 links in a day and expect to see the results. This will only result in penalization by search engines. So use the modern link earning techniques to drive the huge traffic. It includes link baiting, outreaching influencers or websites related to your niche. Also, guest posting is an effective technique to get the relevant and targeted traffic in quick time. Find the sites that publish daily, weekly or monthly round-ups in your niche and submit the content to drive huge traffic. Citation building is another technique to get traffic and quick conversions to the site. So use all these modern link earning techniques and build the credibility and authority of your website.
Social Media is the best channel to promote the content on your website to get the huge traffic. Increase the visibility and effectiveness of your post by using high converting keywords. Expand the reach of your post by using relevant hashtags. Try to use the visual content to engage the audience and attract more visitors. For this, use twitter card and open graph feature to use the image while promoting the content. Amplify visitors by using the high performing posts using social media paid channels and tools. According to Matt Cutts, “In the long term, having good social signals is a reflection of being an authority; a reflection of sort of person that people want to listen to.” So use social sharing buttons on the website for sharing and building the trust and credibility.
Embed Video in the Content
Video communicates useful information quickly and helps in engaging the audience with content in a better way. Embedding video is a great strategy to increase the traffic to the website. The best thing is you can embed the YouTube video and save hosting space. In addition, you can embed YouTube video by simply pasting the embed code on your site. The main benefits of embedding video are-
- Improve SERP rank
- Lower bounce rate
- Higher CTR
- Average time spent increases.
- More Page Views
- High Social Shares
Also, according to KPCB internet marketing trends, “By 2017, video content will represent 74% of all internet traffic.” So include video in your SEO efforts to drive more traffic to your site.
Visual content is extremely important to drive valuable traffic. So having a relevant image or infographic can engage your audience by providing the value through your content. Check the below-mentioned three visual content statics-
- 37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%). Source
- 51% of B2B marketers prioritized creating visual content assets in 2016. Source
- When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Source
Also, check the How to Use Visual Content to Drive More Traffic
So follow all these digital marketing techniques to get more traffic to your website.