Humanize, Organize, Strategize & Personalize: 4 Ways To Boost B2B Influencer Marketing With Generative AI

March 20, 2023

By Lane Ellis

4 ways to boost B2B influencer marketing with generative AI man and robot image

How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level?

At this point, it seems unlikely content that has been created with at least some AI-generated tool assistance will be shunned, making it likely that for better or worse it will soon be the rule rather than the exception — if it isn’t already.

Some organizations may put policies in place that forbid the use of generative AI, however for those that don’t there are many helpful and creative ways these tools can be harnessed to take B2B influencer marketing to the next level.

Let’s explore top ways B2B marketers can use generative AI to humanize, organize, strategize and personalize when it comes to influencer marketing.

1 — Humanize Influence With AI

When used wisely, generative AI can genuinely help build better B2B influencer marketing relationships.

In what may be a surprisingly counterintuitive twist, AI can also help marketers build and strengthen very real human relationships, and to connect with audiences and potential customers using powerful human touch-points, as we explored in “What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing.”

There’s never been a time when our innate human elements have held greater importance as a key differentiator in marketing, however this doesn’t mean that AI can’t also play a role.

AI tools can help in a number of areas in B2B influencer marketing, not only allowing marketers to expand on the efforts they can accomplish alone, but to use AI for freeing up time that can be spent on real human interactions — the lifeblood of B2B influence.

Whether it’s using generative AI tools to help pre-sorting and pre-analyzing data before a B2B marketer takes that written work to levels that AI can’t, or drawing on the power of AI image, video, and audio tools to quickly build mock-ups, AI technology can play a helpful role in B2B influence.

One thing AI has brought to B2B marketing is a new focus on the power of words and the stories they tell.

“Whether you believe AI is a game-changer or not… there’s been a 180-degree, hard-turn towards this: WORDS MATTER,” Ann Handley, chief content officer at MarketingProfs, recently observed.

[bctt tweet=”“Whether you believe AI is a game-changer or not… there’s been a 180-degree, hard-turn towards this: WORDS MATTER.” — Ann Handley @MarketingProfs” username=”toprank”]

2 — Organize & Craft With AI Assistance

Taking complex and sizable amounts of B2B influencer marketing data and organizing it into the most relevant structures to begin crafting highly-focused influencer campaigns are tasks that generative AI is especially useful for.

Begin by gathering the data you wish to analyze, and then focus on winnowing down the prompts you use to query the AI tool of your choice, refining your questions to produce better output with each iteration, until you’re left with results that you …read more

Source:: Top Rank Blog