Infillion is confirmed as MediaMath’s new owner as a familiar face slides back into view

August 23, 2023

By Ronan Shields

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MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges

MediaMath’s downfall confirms what was already known about the sorry state of ad tech, and if anything, it just made it more obvious.

Ad tech firm Infillion will take possession of MediaMath, confirmed the filings of an August 23 bankruptcy hearing, bookending one of the ad tech stories of the year, so far.

Digiday has learned that AperiamVentures, the investment fund led by former MediaMath CEO Joe Zawadzki, advised on the winning $22 million cash bid for the company, a development that could rekindle the relationship between the ad tech veteran and the company he founded in 2007.

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Source:: Digiday