Internet marketing trends worth taking note of

September 29, 2020

By David van der Ende

Internet marketing trends are changing as fast as technology is adapting and evolving to customers needs. We venture to name some of the most noteworthy trends that reflect the advances that have been made in technology today.

Faster Web Hosting

Web hosting of some kind is required for your website. Web hosting is simply a folder on a server that stores your website files. Having a webhost that can provide fast load time is imperative to have a highly effective website that can offer users an optimal experience and minimise bounce rate.

These website platforms are hosting your site for you. The quality of your web hosting is important especially if you have a lot of traffic going to your website. When choosing a suitable web host you should take into consideration the bandwidth, RAM and hard drive your site will need, especially if it’s a high traffic site you will need more of these resources.

Your webhost will offer performance enhancements that will ultimately increase the loading speed of your website. Such enhancements are a CDN (Content Delivery Network) that should be properly configured – this feature basically minimizes the distance between the server and the user and thus minimizes delays in page loading time.

Google prefers pages that load faster so making sure that your web pages are loading fast enough is key to ranking higher in the search results.Overall faster web hosting offers users a better experience increasing their engagement and taking your business one step closer to making that coveted sale.

Facebook Shops

Facebook and Instagram shopping platforms are quickly transforming the way we buy things online. Keeping users on the social media platforms that take up the majority of their time on the Internet thus creating a seamless transition from browsing with a sense of apathy to taking action and actually buying what is already present in their feeds.

Facebook Shops is integrated onto the facebook platform and is a new e-commerce platform in collaboration with Shopify. Your shopify business can be automatically integrated with facebook and you can sell directly onto the facebook platform. This new platform is customizable, and customers can shop on the platform without being redirected anywhere else. You can create a store directly from facebook basically.

There are also some extra features available if you have a clothing store such as Augmented Reality where you can try on whatever item of clothing or jewellery or other accessories you are looking to buy, you can also send messages and ask for support. The platform also allows you to track deliveries through whatsapp, fb messenger or instagram direct messaging (if you are using the respective Instagram shop) and all of this is available through native integration meaning you don’t need to buy any additional plugins.

Content Marketing

Content marketing is probably the most prominent digital marketing tool to help your website or blog rank organically on search engines. Content marketing is used …read more

Source:: Social Media Explorer

      

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