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Marketers reconsider BeReal as it launches its first global brand marketing campaign
By Kimeko McCoy
Several months ago, BeReal began losing steam with users, marketers and creators. But the young-demo skewing, photo-sharing social media app hopes to sling itself back in the cultural zeitgeist with its first ever global brand marketing campaign.
BeReal is using a notable strategy — relying on other social media channels for engagement. The campaign will call on users to submit their BeReal posting to a competition via Instagram or X (formerly Twitter) for a chance at a paid vacation and opportunity to be the face of BeReal’s first billboard — a takeover of Times Square.
It’s an organic push to boost brand awareness among non-BeReal users and retain the attention of current BeReal users, according to Julian Hislop, head of field marketing at BeReal. He added that the social media platform prioritized product development and infrastructure during its season of growth.
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Source:: Digiday
