Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026

December 04, 2025

By Sara Guaglione This week’s Media Briefing looks at why publishers are adding vertical video feeds to their websites and apps in an effort to boost audience engagement and video advertising dollars.

Another pivot to video

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Another pivot to video

It may seem like publishers are “pivoting to video” all over again, with news outlets like Time, CNN, The New York Times adding more vertical video to their sites and apps in the last few months.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more

Source:: Digiday