New York Times Advertising, MNTN and Dagne Dover are among 2024’s Future Leader Award winners

June 25, 2024

By Digiday Awards

Digiday Media is pleased to announce the 2024 Future Leader Award winners.

Representing brands, agencies, retailers and publishers, this year’s winners are not just focused on sustainability and social impact, but have also significantly contributed to their companies’ success. Their innovative and creative strategies have propelled their respective organizations forward, inspiring others in the industry. These leaders, with their expertise across multiple disciplines, demonstrate strong leadership qualities and the ability to cultivate and develop their teams.

For example, Ian Robinson, director of partnerships for New York Times Advertising, was instrumental in shaping a multi-million Michelob Ultra collaboration with The Athletic and The New York Times to elevate women’s sports. The partnership tapped into relevant cultural moments while driving an overarching message around sports equity. Robinson led explorations into new formats for editorial attribution, unlocking publication firsts along the way, such as the first organic editorial attribution of a brand on the homepage of The Times and the first editorial attribution of a brand in organic social channels. This strategic vision, ability to navigate technical discussions and dedication earned Robinson the title Digiday Future Leader in the publisher category.

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Source:: Digiday

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