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Busting the Myth of B2B Social Media
Busting the Myth of B2B Social Media
Kelvin Lee
Busting the Myth of B2B Social Media
Thomson Reuters
Running social media in a B2B (business to business) firm is often misunderstood by most C-suites or even marketing teams. The act of simply ‘doing social media’ for your company by setting up a blog or running Facebook or Instagram ads is long gone. These methods don’t work themselves, especially in a b2b landscape.
Today, your firm’s targeted decision makers and buyers expect and demand a more humanized and social approach on why and how they engage with your brand, senior executives, employees and solutions. Understand why and how top B2B brands break down their b2b social media approach.
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