Q1 was a win for The Trade Desk, but bigger tests lie ahead

May 08, 2025

By Ronan Shields
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The Programmatic Marketer The Trade Desk stumbles, and the ad tech world cheers — maybe too soon

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Maybe things weren’t so bleak for The Trade Desk after all.

Following a rare stumble in Q4 — its first earnings miss in over eight years — the ad tech giant bounced back with a performance that reminded everyone why it’s long been the industry’s golden child.

The Trade Desk on Thursday (May 8) disclosed Q1 revenues of $616 million, up 25% year-on-year, exceeding its earlier guidance of “at least $575 million.” The results likely prove a welcome return to form for the outfit after its disastrous opening earnings call of 2025, where it disclosed its first revenue miss, and its stock price tanked as much as a third in the day after its Feb. 12 disclosure.Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday