DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning
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Click Here to View the Upcoming Event Calendar
In-Person | Hybrid | Virtual
Immerse yourself in topics such as Content Strategy, Web Experience Management, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Targeting & Optimization, Branded Search, Marketing Automation, Analytics & Data and much, much more!
Top AI Tools to Boost Your Marketing Efforts
In today’s fast-paced digital world, using artificial intelligence in marketing is essential. Businesses are always looking for new ways to stay ahead. AI Marketing Tools lead this revolution.
These advanced tools help marketers work smarter, create better customer experiences, and improve campaigns. With artificial intelligence marketing software, companies can understand their audience better. They can also predict trends and make smart decisions based on data.
Key Takeaways
The Evolution of Marketing in the AI Era
AI has changed marketing by letting marketers analyze huge data sets. They can now personalize experiences and adjust campaigns instantly. This change has made machine learning marketing solutions and automated marketing technology key to modern strategies.
The Shift from Traditional to AI-Powered Marketing
Old marketing used guesswork and broad groups. But AI-powered marketing uses data to know customers deeply. This move means using automated marketing technology to handle lots of data fast and right.
Why Marketers Need to Embrace AI Technology Now
Marketers who start with AI will lead the pack. Machine learning marketing solutions can guess what customers will do next. Experts say, “AI is not just a tool; it’s a strategic partner in marketing.”
Using AI, marketers can work smarter, make customers happier, and get better returns. It’s key for marketers to keep up and use AI in their plans.
Essential AI Marketing Tools for Modern Businesses
The modern business world is changing fast, thanks to AI-driven digital marketing tools. These tools are changing how companies market themselves. Now, businesses can use intelligent marketing automation to make their marketing better, more efficient, and effective.
Types of AI Marketing Solutions Available Today
There are many AI marketing solutions for businesses today. These include:
How These Tools Transform Marketing ROI
AI marketing tools can really change how well marketing works. They make things more efficient, cut costs, and get better results. For example, AI content tools save time and money on making great content. Predictive analytics tools help find the best marketing channels and improve campaigns.
By using these tools, businesses can:
Content Creation and Copywriting AI Tools
Smart marketing software has introduced AI-driven copywriting tools. These tools are changing the marketing world. They make content creation faster and better for businesses.
Jasper AI
Overview
Jasper AI is a top AI tool for creating content. It uses natural language processing to make quality content. It helps marketers write engaging copy fast.
Pros
Cons
Features
Copy.ai
Overview
Copy.ai is a strong AI tool for marketers. It uses machine learning to create relevant content. It understands the context well.
Pros
Cons
Features
Writesonic
Overview
Writesonic is an AI platform for creating quality content. It helps marketers produce a lot of content.
Pros
Cons
Features
Rytr
Overview
Rytr is an affordable AI tool for creating content. It’s for businesses and individuals looking for a budget-friendly option.
Pros
Cons
Features
AI-Powered Social Media and Community Management
AI is changing how businesses manage social media. It gives them tools to better understand and connect with their audience. This makes social media easier to handle and more engaging.
Hootsuite Insights
Hootsuite Insights uses AI for deep social media analytics. It helps businesses know their audience better and improve their content.
Overview
Hootsuite Insights gives real-time data to boost your social media game.
Pros
Cons
Features
Sprout Social
Sprout Social is a top-notch social media tool. It uses AI to help you manage your social media better.
Overview
Sprout Social combines AI with features like scheduling and analytics. It’s all about making social media management easier.
Pros
Cons
Features
Buffer with AI Capabilities
Buffer is a well-known tool for managing social media. It’s now even better with AI, making it easier for marketers.
Overview
Buffer uses AI to pick the best times to post and suggest content.
Pros
Cons
Features
Lately AI
Lately AI is a tool for managing social media. It uses AI to help create and schedule posts.
Overview
Lately AI is all about turning long articles into social media posts.
Pros
Cons
Features
Using these AI tools can really boost your online presence. Each tool has special features for different parts of social media management. From analytics and scheduling to creating content and engaging with customers, they’ve got you covered.
Predictive Analytics and Customer Insights Tools
The rise of AI in marketing has brought about advanced tools. These tools help businesses make smart decisions based on data. They also predict customer behavior and tailor marketing strategies.
IBM Watson Analytics
Overview
IBM Watson Analytics uses AI to analyze data and offer insights. It simplifies the analysis process for marketers. This makes it easier to understand customers.
Pros
Cons
Features
It offers predictive analytics, data visualization, and automated reporting. These features help spot trends and patterns in customer behavior.
Google Analytics4 with AI Capabilities
Overview
Google Analytics4 is the latest version of Google’s analytics platform. It uses AI to give more accurate insights. It helps marketers track customer journeys across devices and platforms.
Pros
Cons
Features
It includes machine learning-powered predictive metrics and enhanced data control. It also improves integration with other Google tools.
Salesforce Einstein
Overview
Salesforce Einstein is an AI tool that offers predictive insights and recommendations. It helps marketers personalize customer experiences and boost engagement.
Pros
Cons
Features
It has predictive scoring, automated email recommendations, and customer journey mapping. These features help marketers create targeted campaigns.
Adobe Analytics with Sensei
Overview
Adobe Analytics with Sensei is a powerful analytics solution. It uses AI to uncover hidden insights. It helps marketers understand customer behavior and improve strategies.
Pros
Cons
Features
It includes anomaly detection, contribution analysis, and AI-driven insights. These features help marketers find opportunities and challenges in customer data.
By using these tools, businesses can improve their marketing. They can also enhance customer engagement and increase ROI. As machine learning marketing solutions and automated marketing technology evolve, marketing strategies will become more sophisticated.
Conversational AI and Chatbot Platforms
Conversational AI is changing how we talk to customers. Chatbot platforms lead this change. They offer 24/7 support, personalize experiences, and make communication smoother.
Drift
Overview
Drift is a marketing platform that uses AI for real-time customer engagement. It has chatbots, live chat, and email marketing automation.
Pros
Cons
Features
Drift offers AI chatbots, live chat, and email marketing automation. It also works with CRM systems like Salesforce.
Intercom
Overview
Intercom is a messaging platform that uses AI for customer communication. It has chatbots, live chat, and targeted messaging.
Pros
Cons
Features
Intercom’s main features are AI chatbots, live chat, and targeted messaging. It also works with CRM systems like Salesforce.
ManyChat
Overview
ManyChat is a chatbot platform for messaging apps like WhatsApp and Facebook Messenger. It enables businesses to create AI chatbots.
Pros
Cons
Features
ManyChat offers AI chatbots, supports many channels, and has automation features.
Chatfuel
Overview
Chatfuel is a chatbot platform for messaging apps like Facebook Messenger. It helps businesses create AI chatbots.
Pros
Cons
Features
Chatfuel’s main features are AI chatbots, easy Facebook Messenger integration, and automation.
Personalization and Customer Experience AI Solutions
Customers now want experiences that feel made just for them. Businesses are using AI to make this happen. They use AI tools to send content and offers that really speak to each customer. This makes customers happier and more loyal.
Dynamic Yield
Overview
Dynamic Yield is a top choice for personalization. It uses AI for real-time personalization on websites and mobile apps.
Pros
Cons
Some find the setup too complex. It needs a lot of training.
Features
Dynamic Yield has cool features like predictive analytics and automated content optimization. It’s a big help for marketers.
Optimizely
Overview
Optimizely is known for its AI. It helps businesses make their digital experiences better through testing and personalization.
Pros
Cons
It can be pricey for small businesses. Some features need tech skills.
Features
Optimizely has AI-powered recommendations and advanced segmentation. This lets businesses give targeted experiences.
Persado
Overview
Persado uses AI to create high-performing marketing copy. It uses machine learning algorithms.
Pros
Cons
Some users feel the AI limits their creative freedom.
Features
Persado offers automated content creation and optimization. This helps marketers get better engagement.
Bloomreach
Overview
Bloomreach is a platform for customer experiences. It uses AI for personalized experiences across different channels.
Pros
Cons
It can be complex. It also needs a lot of setup.
Features
Bloomreach has product recommendations and search optimization. It makes the customer experience better.
Using AI tools for personalization can really help businesses. It makes customers happier and more loyal. As intelligent marketing automation gets better, so does the chance to change how we interact with customers.
Implementing AI Marketing Tools: Best Practices and Strategies
More businesses are using advanced AI marketing platforms. It’s key to have good strategies for using AI in marketing. AI can make marketing better and help engage customers more.
Creating an AI Implementation Roadmap
Creating a clear plan is vital for using AI well. First, find out how AI can solve marketing problems. Then, set achievable goals and figure out what resources you need. A good plan makes using AI smoother and more beneficial.
Training Your Team on AI Marketing Technologies
It’s important to train your team on AI marketing tools. They need to know how to use them and understand the data they give. Good training helps teams use AI well and make smart choices based on data.
Measuring Success and Optimizing AI Performance
It’s important to check how well AI marketing is doing and make changes as needed. Look at important performance indicators (KPIs) and use AI insights to improve. This way, you can make your AI marketing better and get better results.
By following these tips, marketers can use AI marketing tools well. This can greatly improve their marketing efforts.
Conclusion
AI marketing tools are changing how businesses market themselves. They help with creating content, managing social media, and understanding customer behavior. These tools make marketing more efficient and effective.
Using AI marketing tools, marketers can do more with less effort. They can learn about customers and tailor their marketing. This boosts marketing success and keeps businesses ahead in the digital world.
If you’re thinking about using AI marketing tools, have a plan first. Train your team well and keep an eye on how well it works. With the right steps, AI can help you meet your marketing goals and succeed in the long run.
FAQ
What are AI marketing tools, and how do they enhance marketing efforts?
AI marketing tools use artificial intelligence to boost marketing. They analyze data, predict what customers will do, and make experiences personal. They also automate tasks, making marketing more efficient and effective.
How do AI-powered social media management tools work?
Tools like Hootsuite Insights and Sprout Social use AI to understand social media trends. They help plan posts, respond to comments, and keep an eye on brand mentions. This makes managing social media easier.
What is the role of predictive analytics in marketing?
Predictive analytics forecast what customers will do next. Tools like IBM Watson Analytics and Google Analytics4 with AI Capabilities help marketers make smart choices. They predict things like who might leave, who will buy, and how campaigns will do.
How can conversational AI and chatbots improve customer engagement?
Conversational AI and chatbots offer 24/7 support and answer questions. They help customers find their way around websites or apps. Tools like Drift and Intercom use AI to understand and respond to customer needs, improving the experience and reducing human support work.
What are the benefits of using AI for personalization and customer experience?
AI personalization, like what Dynamic Yield and Optimizely offer, tailors content and offers to customers. This makes customers happier, more loyal, and can increase sales. It shows customers that the brand gets them.
How do I choose the right AI marketing tool for my business?
Pick the right AI tool by thinking about your business needs and marketing challenges. Look at the tool’s features, how easy it is to use, and the support it offers. Make sure it can show you how it’s helping your business grow.
What are the key considerations for implementing AI marketing tools?
To use AI tools well, plan carefully. Make a roadmap, train your team, and set goals to measure success. Make sure your data is good, as AI relies on it. Always check how well the tools are working and improve them as needed.