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DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning
Conversational Commerce: Revolutionize Your Customer Experience
The rise of conversational commerce is changing how businesses talk to customers. Studies show more companies are using chatbots and AI to improve customer experience. This helps them stay competitive in the digital marketing world.
By using conversational commerce, businesses can offer personalized, real-time help. This makes customers happier and more loyal. It’s a big change, letting companies quickly answer questions and give solutions that fit each customer.
As the digital marketing world keeps changing, using conversational commerce is key. It helps improve your customer experience, increase engagement, and grow your profits.
The Digital Transformation of Customer Interactions
The digital world has changed how we interact with customers. Now, businesses can offer seamless online shopping experiences. These experiences meet the unique needs of each customer.
A study by McKinsey shows a big win for companies that have gone digital. They see more happy customers and loyalty. This is because they use data and tech to really get to know their customers.
With digital tools, businesses can make customer interactions better at every touchpoint. This includes social media and online chats. It makes customer service more active and helpful.
As online shopping keeps growing, digital transformation will become even more key. Companies need to keep up to stay ahead and meet customer needs.
Understanding Conversational Commerce
Conversational commerce is changing how we talk to customers. It brings new ways for businesses to make money and keep customers coming back. Thanks to AI and chatbots, businesses can now talk to customers in a more personal and quick way.
Revenue Growth Opportunities
Conversational commerce offers big chances for businesses to grow their income. Chatbots and AI help make sales faster, offer support any time, and suggest products that fit what customers want. A report by Grand View Research says the global conversational AI market could hit USD 13.9 billion by 2025.
Also, conversational commerce makes it easier to catch leads and turn them into sales. By talking to customers right away and solving their problems fast, businesses can make customers happier. This leads to more sales and money coming in.
Customer Retention Benefits
Conversational commerce also helps keep customers coming back. It gives customers an easy and smart way to talk to businesses. This builds stronger bonds between companies and their customers. Chatbots and AI can quickly fix customer problems, keeping them from leaving.
Also, conversational commerce lets businesses learn what customers like. This helps improve products and services, making customers happier and more loyal. With these insights, businesses can make ads that really speak to their customers, keeping them around longer.
The Psychology Behind Conversational Engagement
Understanding the psychology of conversational engagement is key for businesses using AI assistants. Studies show that customers prefer brands that speak like people. This makes them feel more at ease and connected.
AI assistants help businesses offer personalized experiences. They meet customer needs right away. This boosts satisfaction and loyalty. Knowing customer psychology helps tailor conversations to what customers want and feel.
Good conversational engagement feels like talking to a friend. Businesses need to mix automation with a human touch. This way, AI chats are helpful and caring.
Core Technologies Powering Conversational Commerce
The rise of conversational commerce is thanks to new technologies like messaging apps and AI assistants. These tools have changed how businesses talk to customers. Now, interactions are more personal and fun.
Messaging apps like WhatsApp and Facebook Messenger are key. They let businesses chat with customers. They can help with support, give personalized tips, and even make sales.
Chatbots and AI assistants are also important. Chatbots act like humans, helping with customer support all day, every day. AI assistants tackle tough questions, making interactions feel more human.
These technologies help businesses talk to customers better. They make responses faster and more personal. For example, chatbots can answer simple questions, while AI assistants handle the hard stuff.
Some big pluses of these technologies are:
By using these technologies, businesses can lead in conversational commerce. This leads to more growth and happy customers.
Transforming Customer Experience Through Conversational Platforms
The rise of conversational platforms is changing how we shop online. It makes shopping more personal and fun. A study by Forrester says these platforms will be key for talking to customers soon.
These platforms use AI to understand what customers like. They then give answers that feel more human. This makes customers happier and more loyal to the brand.
Conversational platforms offer many benefits, such as:
By using these platforms, businesses can make their customers happier. This can help them grow and stay competitive online.
As conversational commerce grows, businesses need to keep up. They should use these platforms to improve their customer service.
Implementing Chatbots for Business Growth
Chatbots are changing how we handle customer service. They offer 24/7 support, cut costs, and help businesses grow. By adding chatbots, companies can make customers happier and more loyal.
Rule-Based Chatbots
Rule-based chatbots follow set rules and work well for simple questions. They are cost-effective and simple to set up. But, they struggle with complex issues that need deeper understanding.
AI-Powered Conversational Agents
AI-powered chatbots use machine learning and natural language processing to talk like humans. They can handle tough questions, learn from past talks, and get better over time. A study by IBM shows chatbots can cut customer service costs by up to 30%.
For chatbots to work well, businesses need to think about what they need. They should pick the right chatbot type for their goals. Success comes from seamless integration with current systems and always improving based on what customers say.
Voice Commerce: Capturing the Hands-Free Consumer
Voice assistants are becoming more common, leading to a rise in voice commerce. A report by OC&C Strategy Consultants predicts voice commerce will be big in online shopping soon. This is because it offers a convenient, hands-free way for consumers to shop.
Voice search plays a key role in voice commerce. People use voice assistants to find products, compare prices, and buy things. To take advantage of this, businesses need to make their online presence voice-friendly. They should use natural language and long-tail keywords that match how we speak.
To catch the hands-free consumer, businesses should:
By diving into voice commerce, businesses can keep up with changing customer needs. As voice technology improves, its effect on e-commerce will grow. It’s a key area for businesses to focus on to succeed in the digital world.
Messaging Apps as Powerful Sales Channels
Messaging apps are becoming more popular, and businesses are seeing their value. A report by Business Insider shows they’re great for sales. Many companies use them to engage with customers and boost sales.
Key Benefits of Messaging Apps for Businesses
Businesses can use messaging apps in smart ways. They can add chatbots for 24/7 customer service. They can also share special deals and info, which helps sell more and keep customers loyal.
The future of sales is conversational, and messaging apps lead this change. By using these apps, businesses can stay ahead and benefit from conversational commerce.
Personalization: The Heart of Effective Conversational Commerce
The success of conversational commerce lies in its ability to offer personalized experiences. Studies show that customers prefer brands that tailor their interactions. This makes personalization key to successful conversational commerce.
Behavioral Analysis Techniques
Behavioral analysis techniques are crucial for personalization. They analyze customer data and behavior to predict what they might want next. This helps businesses create more targeted and effective conversations.
Contextual Response Systems
Contextual response systems make interactions more relevant. They use real-time data to make responses feel natural. Combining these with behavioral analysis improves conversational commerce quality.
In summary, personalization is essential for conversational commerce. Using behavioral analysis techniques and contextual response systems leads to better customer experiences. This drives growth and loyalty.
Measuring Success and Optimizing Performance
The success of conversational commerce depends on measuring results and making smart choices. Businesses need to use analytics tools to track important metrics. These include customer happiness, how fast they get answers, and how many buy.
Data analytics is key in knowing what customers want. It helps businesses improve their conversational commerce. A McKinsey report shows that using data analytics helps businesses reach their goals. This highlights the role of customer service automation in making things better for customers and the business.
To get better, businesses should:
By using data to measure success and improve, businesses can make their conversational commerce better. This leads to happier customers and more loyalty.
Overcoming Implementation Challenges
Many companies struggle to add conversational commerce to their customer experience plans, as Forrester notes. It’s not easy, with technical and operational hurdles to cross.
Escalation Protocols
Setting up strong escalation protocols is key. These systems make sure complex issues get passed from automated systems to real people. This keeps the customer experience smooth.
Good escalation protocols help solve problems fast and well. This makes customers happier and more loyal.
Hybrid Service Models
Using hybrid service models is another smart move. These models mix automation’s speed with human support’s care. This way, businesses can meet many customer needs in a personal and timely way.
By tackling the tough parts of conversational commerce, companies can make it work. This boosts customer engagement and loyalty big time.
Conclusion: Embracing the Conversational Commerce Revolution
The rise of Conversational Commerce is changing how businesses talk to customers. It’s making customer experience better and changing digital marketing. Key technologies like chatbots, voice commerce, and messaging apps are leading this change. They help businesses offer personalized, instant interactions.
By getting into Conversational Commerce, companies can grow, make customers happier, and stay ahead. A report by Grand View Research says the global conversational AI market will keep growing. This shows how important it is for businesses to use conversational commerce.
For success, businesses need to focus on customer experience. Using Conversational Commerce for smooth, easy interactions is key. This way, they can build strong connections with customers, increase loyalty, and make more money. As the digital world keeps changing, using Conversational Commerce is essential for businesses to do well.
FAQ
What is conversational commerce, and how does it enhance customer experience?
Conversational commerce uses chatbots, AI, and messaging apps for customer interactions. It makes shopping more personal and engaging. Businesses can answer questions quickly and suggest products that fit what customers want.
How do chatbots and AI assistants improve customer engagement?
Chatbots and AI assistants offer 24/7 support and quick answers to questions. They also suggest products based on what customers like. This builds trust and keeps customers coming back.
What are the benefits of using messaging apps as sales channels?
Messaging apps boost customer interaction and satisfaction. They let businesses reach customers easily. This leads to more sales and growth.
How can businesses optimize for voice search to drive voice commerce?
To improve for voice search, use natural language and long-tail keywords. Make sure your site works well on mobile. Provide clear product info. This boosts your chances of being found in voice searches.
What is the role of personalization in conversational commerce?
Personalization is key in conversational commerce. It lets businesses tailor experiences for customers. By analyzing behavior and using contextual responses, they can offer more engaging and satisfying experiences.
How can businesses measure success and optimize performance in conversational commerce?
Use data analytics to track important metrics like satisfaction and conversion rates. This helps find areas to improve. It lets businesses refine their strategies for better results.
What are the common challenges of implementing conversational commerce, and how can they be overcome?
Challenges include technical issues and ensuring a smooth customer experience. Overcome these by setting up escalation protocols and using hybrid models. Also, invest in training your team.