The diminishing returns of scale and a return to quality

December 03, 2024

By Infolinks Bob Regular, CEO, Infolinks

Scale is not a one-size-fits-all concept.

Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. …read more

Source:: Digiday