The Future of Marketing Briefing: Epsilon’s quiet bet against the LLM goldrush
By Seb Joseph No one AI model class will do the best advertising for marketers without the skills of others. The future, according to Publicis Group-owned Epsilon, will be a carefully orchestrated ecosystem – a team of specialists not a single genius.
Steve Nowlan, svp of decision sciences at Epsilon whose PhD is from Carnegie Mellon and whose thesis advisor was Geoffrey Hinton – the so-called godfather of neural networks and a Nobel Prize winner – has a favorite way of illustrating the mismatch. Imagine a college senior who has read everything on the internet. Every research paper, every Wikipedia entry, every forum thread. They walk into a room and seem, by almost any measure, extraordinarily smart. Now put them to work inside one of the most complex, fastest-moving financial markets in the world and watch what happens.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more
Source:: Digiday



















