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The native ad cheat sheet: What works and why

December 09, 2016

By Nativo

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Advertisers now have many options when it comes to native. According to the IAB’s Native Advertising Playbook, the six most commonly used native ad formats include in-feed units, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom, which includes endemic in-feed. Each execution is designed to help advertisers achieve specific goals.

Of those six, we’ve identified the three best formats for distributing branded content.

This concludes Nativo’s three-part series around tips and best practices for native advertising. Enjoyed this one? Check out our other infographics: Four steps on the path to more impactful native and Five native ad metrics and the benchmarks that tell you when it’s working.

The post The native ad cheat sheet: What works and why appeared first on Digiday.

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Source:: Digiday

      

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