Top 10 Take-Aways From Forrester’s B2B Summit North America
By Lane Ellis
What can B2B marketers learn from the top presentations that were on tap during Forrester’s recent B2B Summit North America 2023 event?
Forrester’s B2B Summit North America conference — which took place in Austin, Texas as well as online — explored how B2B sales, marketing and product leaders can defy uncertainty with consistent and scalable B2B growth, and featured an array of top industry speakers.
Let’s take a peek at some of the key B2B marketing takeaways from this compelling event, in the form of social messages surrounding the event that have particularly resonated with B2B marketers.
1 — Augmented Reality Without A Headset
#AugmentedReality doesn’t require a headset. Just a mindset.
A walk around the @Bigtincan booth at the @Forrester B2B Summit in Austin, TX, shows what’s possible today, six months or more before #AppleVisionPro arrives in stores. Why wait?@Forrester #forrb2bsummit pic.twitter.com/OvVnLr4j4K
— Joe Zeff (@joezeffdesign) June 7, 2023
2 — Celebrating Women Leaders In B2B Marketing
Favorite moment at #ForrB2BSummit this year was discussing advancement as women leaders in the industry with a brilliant, humble, diverse group from all sorts of careers, companies & backgrounds pic.twitter.com/3N87ykBMFt
— Jarin Chu ?? (@JarinChu) June 7, 2023
3 — Business Buyers & Customer-Obsessed Growth Engines
Growth stalled? Here is Forrester’s advice to ignite growth for B2B firms. My latest story on Forbes CMO Network. Thanks John Arnold and Kristi Fabiszak for your insights! #forrb2bsummit #growthstrategy #genai #b2bmarketing https://t.co/gqBCF6CF6u
— John Ellett (@jellett) June 6, 2023
4 — Galactic Growth Genius & Luna
This is Kim Naramore from @ZelisHealthcare! She was the first person who stopped by our booth yesterday to take a photo with Luna ???
Thanks for being the first one to take us up on the offer to take a photo with Luna!
Luna will be here all day at Booth 818, #ForrB2BSummit! pic.twitter.com/NbqsPOkdQ5
— NetLine (@NetLine_Corp) June 6, 2023
5 — The Four-Plus Dimensions Of Value
Culture, talent, data, change management processes, technology, metrics, language- major things to align to succeed. – Laura Slough #ForrB2Bsummit pic.twitter.com/PpaI0uJlWi
— Sherry Foster (@SherryTechBiz) June 6, 2023
6 — Learning From Early Adopters
We’ve featured insight from several B2B marketing industry speakers from Forrester here on the TopRank Marketing blog over the years, including our CEO Lee Odden’s “Forrester: Most Thought Leadership Isn’t Thoughtful or Leading: We Need to Fix That!,” featuring Lisa Gately, principal analyst at Forrester.
Gately presented during B2B Summit North America 2023, and pointed out how early adopters pushing the boundaries of AI have lessons to help B2B marketers improve their efforts.
Biiiiig ups to @forrester’s Lisa Gately for including @LatelyAI customer @SignifyUSA in her #forrb2bsummit preso yesterday ??? pic.twitter.com/gJLhOROnzt
— Kate Bradley Chernis (@LatelyAIKately) June 7, 2023
7 — B2B Magic From The Blending Of Art …read more
Source:: Top Rank Blog