Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

December 15, 2016

By TaraReed_

Posted by TaraReed_

This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hey. My name is Tara Reed. I’m the CEO of, and you’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x your website traffic. Specifically, we’re talking about how to use Twitter. We’re doing a deep dive of Twitter and how to use Twitter to do that 10x-ing of your website traffic. How do you take people from your social media content to your actual website and flow them through that funnel? I’m going to be giving you a process today to automate a lot of that work that sometimes we do manually.

Before we jump into that, I just want to ask you a quick question. How many of you feel like you have a well-oiled machine that is taking people from your social media content through and all the way to your site? If you don’t feel like you have a really strong, well-oiled machine, I’ve got one here for you, and you can implement all three parts of this three-step process I’m going to show you in order to really, really drive a lot more traffic, squeeze a lot more traffic out of your social media following and your social media presence.


So this process has three steps. The first step is reach. This is something that most people skip over entirely. They sit back passively, and they wait for people to find their social media site. So I want to offer an alternative for you that’s going to be a lot more proactive, and here’s how it works.

There are thousands, if not millions of people out there who are actively posting, tweeting, and saying that they want your product, your service, whatever it is that you have. So for example, if you have a company that helps people find apartments, there are thousands of people every day who are posting, “I’m thinking about moving to Seattle next month,” “thinking about going here.” They’re actually saying these things in their social media posts, and you’re just letting them say these things and you’re not actually engaging with them. But there’s a really awesome way that you can do that, and I want to walk you through how.


So what you’re going to want to do first, in order to find these people, is write down a couple really clear keywords around the types of things that people are saying in social media to indicate high interest.

These keywords are going to be slightly different than the …read more

Source:: Moz Blog