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Twitter Unveils Live Video: Here's What You Need to Know

December 20, 2016

By sbernazzani@hubspot.com (Sophia Bernazzani)

twitter-live-video

On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015.

Earlier in 2016, Twitter began featuring live and replayed Periscope videos in Twitter timelines that users could watch and interact with — even without a Periscope account.

Now, Twitter users can broadcast live video directly from Twitter without having to create a Periscope account first. Tweets featuring live video can be retweeted and liked, and videos on Twitter can generate comments and heart emojis as they do in the Periscope app.

While this isn’t Twitter’s first foray into live content this year — earlier this year, Twitter began partnering with multiple organizations to become a destination site for live video, featuring NFL, NBA, NHL, and MLB Games, Presidential debates, and the Republican and Democratic National Conventions — it is an important one. With the launch of its live capability, Twitter is cementing its place in the competition for user attention — and research shows that video is what users want.

Let’s dive into a quick explainer about how to go live on Twitter and what impact this announcement may have on video marketing.

How to Go Live on Twitter

Starting a live broadcast on Twitter couldn’t be easier. When you click to compose a new tweet in the mobile app, there’s now an option to record live video, as seen below:

twitter live.png

From there, you tap the “Live” option and enter a caption to accompany your video on Twitter timelines:

twitterlivecaption.png

Once you start recording, it’s easy to stop broadcasting, change your camera perspective, and see who’s liking and interacting with your video:

liverecordingontwitter.png

Once you’ve finished broadcasting, you can see how your video appears in other users’ Twitter timelines. Here’s my (very brief) broadcast on Twitter:

That’s it. Easy, right?

For now, Twitter users can receive notifications when specific handles they follow start recording live, and Twitter says they can expect live videos to be featured prominently on their timelines in the future.

What’s Next for Twitter and Periscope?

Twitter Enters the Live Video Arena

If this live video launch sounds familiar to you, you’re right on target — the live content update is very similar to Facebook Live and Instagram Live. Twitter’s new live video capabilities will help it compete against Facebook and Instagram, two social media giants that are currently outpacing Twitter in terms of user growth.

Giving Twitter users the tools to …read more

Source:: HubSpot Blog

      

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