What is a Brand Champion? How to Leverage Them for Your Business

May 12, 2023

By [email protected] (Martina Bretous)

There’s nothing better than having people cheering for you on the sidelines and advocating for you in the rooms you’re not in, especially as a business owner.

That’s where a brand champion comes in as someone who promotes your business to others and helps organically grow your loyalty base.

Let’s dive into why you need brand champions, how to get them, and how to incorporate them into your marketing strategy.

Table of Contents

Brand champions can be business owners, brand ambassadors, chief brand officers, employees, and customers. Any one who advocates for your company can be a brand champion.

The Benefits of Brand Champions

Brand champions do wonders for your public image. They sing the praises of your brand in a way that doesn’t feel like an advertisement. Below are some of the top benefits of working with a brand champion.

1. Brand champions boost word-of-mouth marketing.

Few marketing channels are more impactful than word-of-mouth marketing (WOMM), when people organically spread the word about a brand or product. This type of marketing is a great way to gain the trust of people who aren’t already customers.

In fact, 88% of people trust recommendations from people they know more than any other channel, according to a survey by Nielsen.

Brand champions are the ones behind this traction and promotion, so take an opportunity to hone in on these individuals if you want to take advantage of WOMM.

2. Brand champions save time and resources.

Brand champions generate organic buzz around your business. That’s one less part of your marketing budget that you have to worry about. Sure, you may offer them a discount code or referral link, but that’s pennies in comparison to advertising spending.

3. Anyone can be a brand champion.

Depending on the size of your business, you may have one or several champions. Sometimes, that role is embedded in your staff’s responsibilities.

For instance, an employer brand specialist is responsible for promoting a company’s culture and benefits to outside candidates. That, in itself, is a type of brand champion, as their role is centered around campaigning for your brand.

In a small company, the business owner can be the brand champion, motivating employees internally and networking externally to gain more customers.

You can say the same for brand ambassadors who partner with businesses to promote them and generate leads. However, here there is a contractual obligation for ambassadors to promote your brand. Champions may be incentivized to do so, but they’re not required to celebrate your brand.

The key takeaway is that anyone can be a brand champion, and the more champions your brand has, the stronger it will be.

Common Types of Brand Champions

A brand champion isn’t someone you have to search for or recruit. Many …read more

Source:: HubSpot Blog

amateurfetishist.com analonly.org todominate.org fullfamilyincest.com