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What's Holding AI Adoption Back in Marketing? [New Data]
By [email protected] (Kiara Taylor)
Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI.
In our 2023 State of AI Report, we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to adopt this advanced technology.
We’ll review statistics and predictions for the future of AI in the marketing sector.
AI Use Today: By the Numbers
Across all industries, the AI revolution is set to continue expanding and growing, with experts predicting that nearly 100% of all organizations will use AI to some degree by the year 2025 — less than two years away.
Meanwhile, the market impact of AI software is, according to some predictions, on track to reach between $13 and $150 trillion by the same year.
That’s a staggering figure that reveals just how pervasive AI technology will soon become. With far-reaching impacts across every industry, one of the key sectors affected by AI is the field of marketing.
According to our recent survey data, 68% of leaders in the marketing field predict that their business will experience astounding levels of growth once AI and automation tools are completely integrated into their operations.
Over half of marketing leaders (62% of those surveyed), confirm that their company has already invested in AI.
The majority of these cases involve AI tools for marketing employees to use, with 72% of these company leaders reporting that AI makes their employees more efficient and productive, and 71% of these marketing leaders reporting positive returns on their investment in AI tools and technology.
How Marketers are Already Using AI
Since the majority of marketing agencies already rely on AI and automation to varying degrees, let’s investigate the top ways marketers today use artificial intelligence tools and technology.
Content Creation
Of the marketing companies surveyed, 48% report using AI for content creation. This makes content creation one of the most popular AI use cases right now.
Over half of marketers use AI to generate new written content, making small edits by hand before publishing it.
This can include blog articles and website content, but also social media copy, landing page CTAs, or even product descriptions.
Marketers who use AI tools to craft new content can save an average of three hours per piece of content—three hours that can instead be applied to researching, outreach, strategy planning, and creative brainstorming.
AI content creation tools like HubSpot’s content assistant, ChatSpot, or OpenAI’s ChatGPT can respond to prompts, almost instantaneously generating new images and/or written content to answer the marketer’s specific needs, honing results to create the right tone and messaging.
Data Analysis and Reporting
From assessing competitors in the same industry …read more
Source:: HubSpot Blog
