Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

June 06, 2024

By [email protected] (Erica Santiago)

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As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs.

Even the most seasoned writer can struggle to keep up with demand, so its crucial to take advantage of the best AI copywriting tools available to streamline your process and boost your productivity.

But what tool is best for you and the content you need to create?

I tested several AI copywriting platforms to find which tools write the best marketing copy. By the end of this blog post, you’ll have a better idea of what tools you should try to help you produce quality content faster.

What is AI Copywriting?

Blog Introductions

HubSpot’s AI Content Writer



Blog Ideas Generator

Social Media Copy



Email Copy



Choosing the AI Tool for You

What is AI copywriting?

AI copywriting combines natural language processing with machine learning to generate copy for social media, blogs, websites, landing pages, scripts, and more.

Though AI generates the copy, the intention is for it to sound like a human wrote it. Furthermore, AI-generated copy is crafted quickly, helping marketers meet deadlines and allot more time toward other responsibilities.

How do AI copywriting tools work?

Most AI copywriting tools work by quickly assembling data on the requested topic and crafting copy based on the information and parameters set by the user.

For example, you’ll see later in this blog post that I entered a prompt into each tool detailing the topic of the copy I wanted them to generate (influencer marketing strategies) and how I wanted the content to look (a blog post about 10 influencer marketing strategies).

Those were my parameters but many tools allow you to clarify the tone of voice, word count, and more.

How to Use AI for Copywriting

Most marketing copywriters like myself use AI to generate ideas, outlines, or marketing copy (to an extent, but I’ll get to that in a moment). For example, let’s say you’re struggling to come up with an idea surrounding a specific topic.

You can ask AI Copywriting tools like HubSpot’s AI Content Writer or ChatGPT to generate topics for you by saying:

“Generate (number) blog post ideas about (topic).”

If you have an idea but you need an outline before you can start writing, you can submit a prompt saying:

“Generate an outline about (topic). Include the subheading (enter subheadings).”

And while it is possible to prompt AI to generate copy, such as blog posts, for you—you should do so with caution.

AI is helpful, but it’s far from perfect. If you solely rely on AI to generate content for social media or your website, you run the …read more

Source:: HubSpot Blog

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