9 B2B Marketing Sessions to Attend at Content Marketing World 2026
By Debbie Friez Content Marketing World (CMWorld) is next week, October 5-6 in Denver. I’ll be there, wearing a bit of B2B Marketing orange — will you?
If you are like most conference attendees, you pick out 1-2 sessions ahead of the event and save the other decisions until you are in the convention center which can end up being a bit chaotic. It’s OK; we’ve all been there.
Let me help you out. I’ve picked out my top nine B2B marketing sessions that you won’t want to miss. Plus, I have a few bonus sessions that piqued my interest that my fellow B2B marketers might be interested in too.
My Top CMWorld Session Pick
Of course I am biased, since this session is presented by TopRank Marketing’s CEO, Lee Odden. A lot of B2B marketers are looking for ways to get the most impact out of their marketing investments while also finding ways to create truly unique and valuable content for improved AI search visibility. Lee’s session, B2B Thought Leadership That Drives Brand, Demand and Revenue Outcomes will deliver those insights. Lee’s presentation will cover how the integration of research-based thought leadership with industry influencers and experiential content drives full-funnel results from brand awareness to demand generation to revenue impact. Mark this session happening on Tuesday, October 6 at 2:00pm in the app, so you don’t miss it.
8 More Must-See CMWorld Sessions for B2B Marketers
Brand Demand Starts With Letting Go: The Case for Unscripted Storytelling
Monday, October 5 | 10:45am – 11:15am
Speakers: Marla Davies (Zoom), John Henion (Moonshiner Media)
We all know people trust people more than they trust brands. Learn how the Zoom team built brand content around human stories.
From Competitive Tool Users to Brand Converts: Building a B2B Influencer Program within a Niche Technical Market
Monday, October 5 | 10:45am – 11:15am
Speakers: Julie Weber (Siemens EDA), Staci Bradbury (Siemens EDA)
Launching a B2B influencer marketing program can feel like a daunting task, especially when your audience is a highly specialized group such as electrical engineers. Siemens shows how their biggest challenge of aligning influencers with competitive tools became their biggest advantage.
The New B2B Playbook: Built for Ghosts, Bots and Dark Social
Monday, October 5 | 11:30am – 12:00pm
Speakers: Lauren Yanez (Brightspot), Jessie Kennedy (Brightspot)
GenAI and dark social have changed how buyers research vendors. Brightspot walks through the playbook they rebuilt in response
Insight Before Content: How Customer Problems Became a Growth Engine That Scales
Monday, October 5 | 2:00pm – 2:30pm
Speakers: Zari Venhaus (Eaton), Guzide Ozcan Bacimer (Eaton)
Take a look behind an award-winning program. The team at Eaton shares a framework for identifying the right customer problem, organizing content around buyer decisions, and operationalizing it across teams and systems.
B2B Webinars Haven’t Evolved as Fast as Audience Behavior
Monday, October 5 | 2:45pm – 3:15pm
Speaker: Brian Cleary (NSF)
Let’s face it. We all miss webinars and we multitask during them. Brian Cleary of NSF shares new webinar formats and a framework for holding attendee attention.
Trusted by AI. Chosen by Buyers. – Introducing the B2B AI Authority Index
Tuesday, October 6 | 10:15am – 10:45am
Speaker: Jane …read more
Source:: Top Rank Blog
















