By Sara Guaglione This week’s Media Briefing looks at why shrinking referral traffic is giving registration walls a new purpose, one that publishers are testing in different ways: turning fewer, anonymous visitors into known — and potentially more valuable —…
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
Scroll, Tap, Buy: The New Social Commerce Customer Journey
Recently, 27% of consumers completed a purchase directly through a feed-based platform. This surprising figure reveals a major change in how people discover and buy products. The traditional path to purchase is no longer a long, winding road. Instead, buying…
SEO Is Not Dead, But AI Search Just Changed the Rules: A Case Study of AI Search and Generative Engine Optimization
Nearly 40% of web traffic now comes from non-traditional discovery methods. This shift marks a major turning point for digital marketers across the United States. Many professionals fear traditional visibility tactics are vanishing, but the reality is more nuanced. We…
Turning Social Media Audiences Into Loyal Brand Communities Through Social Media Marketing
Did you know that 75% of B2B buyers now use digital platforms to guide purchase decisions? This statistic shows that your online presence is more than a billboard; it drives growth. To succeed today, brands must move beyond reach and…
Making Social Media More Shoppable for Modern Consumers: Social Commerce and Shoppable Content
Have you ever scrolled through your feed, found a product you loved, and wished you could buy it instantly? You are not alone. Today, the line between discovery and checkout is disappearing. Brands that embrace Social Commerce and Shoppable Content…















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