Media Briefing: As AI search shifts referrals, publishers revisit registration walls
By Sara Guaglione This week’s Media Briefing looks at why shrinking referral traffic is giving registration walls a new purpose, one that publishers are testing in different ways: turning fewer, anonymous visitors into known — and potentially more valuable — users.
The registration wall revival
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The registration wall revival
As referral traffic shrinks, publishers can no longer afford to let the readers who do show up to their sites remain anonymous. That’s prompting many to revisit a familiar tactic: registration walls. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more
Source:: Digiday

















