Ad Tech Briefing: Can flipping the ad auction wrest control of ad tech from Google?
By Ronan Shields Last week, one of the industry’s premier fall ad tech gatherings took place, where host Prebid offered a sneak peek of a bold vision: an open internet without Google’s dominance.
Prebid, a non-profit organization that helps publishers monetize with open-source tools, wants to spearhead industry efforts, read: independent ad tech and publishers, to break its reliance on Google, at least in sell-side ad tech.This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this. …read more
Source:: Digiday

















